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Marketing

Broadsign

Smarter digital signage and DOOH management, at scale.

4.7/5 Rating
1,000+ Networks Worldwide
SOC 2 | GDPR Compliant
27001 (In Progress)
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Category
Digital Signage & DOOH Management
Ideal For
Media Owners, DOOH Networks, Retailers, Transit Operators
Deployment
Cloud + On-Prem Players
Integrations
100+ Apps
Security
SOC 2, GDPR, encrypted playback & scheduling
API Access
REST API, Player API, Ad Exchange API

About Broadsign

Broadsign is an enterprise-grade platform for managing digital signage and out-of-home advertising networks. It provides a complete ecosystem for scheduling, distributing, optimizing, and monetizing digital content across screens in retail, transit, billboards, malls, corporate spaces, and public environments. With automated content delivery, programmatic DOOH ad buying, network management, real-time reporting, and powerful player software, Broadsign enables operators and media owners to run scalable, reliable, and revenue-driven signage networks. It also integrates with major ad exchanges, data feeds, triggers, and third-party CMS tools for end-to-end DOOH operations.

Challenges It Solves

  • Managing thousands of screens manually is slow and error-prone.
  • Scheduling and updating content across locations is complex.
  • DOOH ad sales require real-time inventory visibility.
  • Operators need reliable playback with zero downtime.
  • Integrating data feeds, triggers, and ad servers is technically challenging.

Proven Results

70%
faster content scheduling
50%
reduction in operational overhead
3x
more revenue via programmatic DOOH

Key Features

Core capabilities at a glance

Broadsign Control

Centralized scheduling & content automation.

Broadsign Reach

Programmatic DOOH ad sales & ad exchange.

Broadsign Direct

Proposal automation for traditional ad sales.

Broadsign Player

Reliable offline-first media playback.

Smart Triggers & Data Feeds

Weather, traffic, context-based content.

Proof-of-Playback Reports

Verify delivery for advertisers.

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Real-World Use Cases

See how organizations drive results

Programmatic DOOH Advertising
Sell screen inventory programmatically via ad exchanges.
3x
Higher fill rate and revenue.
Retail & Mall Digital Signage
Automate promotions and dynamic content for retail locations.
40%
Higher shopper engagement.
Transit & Public Screens
Manage mass networks in airports, metros, and bus stations.
35%
Improved reliability and content accuracy.

Integrations

Seamlessly connect with your tech ecosystem

V

Vistar Media / Hivestack

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Programmatic DOOH ad exchanges.

S

Salesforce / CRM Tools

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Sync campaign bookings.

W

Weather & Data APIs

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Trigger dynamic content.

C

CMS Systems (Scala, SignageLive)

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Complementary workflows.

A

Analytics Tools

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Export logs and playback data.

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability Broadsign Innova Indition Landing Pa… Taboola
Customization Excellent Excellent Good
Ease of Use Excellent Good Excellent Excellent
Enterprise Features Excellent Excellent Good Excellent
Pricing Good Fair Fair Fair
Integration Ecosystem Excellent Good Good Good
Mobile Experience Good Good Excellent Excellent
AI & Analytics Fair Excellent Good Excellent
Quick Setup Fair Good Excellent Good

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Frequently Asked Questions

How does AiDOOS help implement Broadsign for a multi-screen network?
AiDOOS configures Broadsign Control, sets up playlists, creates device groups, manages player provisioning, and establishes automated scheduling workflows.
Can AiDOOS integrate Broadsign with our ad platforms or CRM?
Yes — AiDOOS connects Broadsign with CRM systems, programmatic ad exchanges, and booking tools to sync inventory, campaigns, and reporting.
Can AiDOOS migrate our existing signage network into Broadsign?
Absolutely. AiDOOS handles content migration, player reconfiguration, screen mapping, and campaign recreation.
How does AiDOOS optimize Broadsign for programmatic DOOH?
AiDOOS integrates Broadsign Reach with exchanges like Hivestack or Vistar Media, sets up bidding rules, and ensures inventory availability.
Does AiDOOS manage ongoing Broadsign operations?
Yes — AiDOOS monitors device health, updates schedules, manages triggers, and provides full network maintenance.
Can AiDOOS customize Broadsign content workflows for our use case?
Yes — AiDOOS builds tailored automation rules, metadata workflows, data-feed triggers, and proof-of-play pipelines.

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