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aytm
Agile consumer insights for curious minds.
About aytm
aytm is an all-in-one agile consumer insights and market research platform that enables brands, researchers, and agencies to design surveys, recruit respondents, and analyze data in a single integrated system. At its core, aytm combines a proprietary respondent panel (PaidViewpoint), an AI-powered survey authoring tool, a Predictive Sample Engine for precise audience targeting, and a real-time insights dashboard into one cohesive workflow. The platform's AI assistant, Skipper, helps researchers generate survey drafts, conduct dynamic qualitative interviews via Conversation AI, automatically code open-ended responses with Autocode, and surface key findings through AI-assisted summaries. aytm supports a wide range of research methodologies including concept testing, MaxDiff, conjoint analysis, van Westendorp price testing, shelf testing, segmentation, and brand tracking. With access to over 100 million respondents globally through PaidViewpoint and preferred panel partners, aytm enables precise demographic, psychographic, and behavioral targeting with real-time LOI and IR predictions. The platform offers two tiers—a self-service Lite plan and a customizable Enterprise plan—along with professional services, automated Xpert Solutions, and a learning academy (Lighthouse Academy) for researcher certification. aytm holds ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001, and ISO 20252 certifications, making it one of a small number of globally certified platforms for responsible AI governance and verified research sampling methodologies.
Challenges It Solves
- Conducting qualitative research at scale is slow, costly, and difficult to quantify
- Reaching precise target audiences for surveys requires multiple vendor relationships and complex sampling processes
- Analyzing large volumes of open-ended survey responses is time-consuming and inconsistent
- Market research insights are often delivered too slowly to inform agile business decisions
Screenshots
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Use Cases
Product Development Research
Teams use aytm to test concepts, prioritize features, evaluate packaging, and optimize pricing across every stage of the product development lifecycle using automated Xpert Solutions and advanced research tests.
Brand Health and Tracking
Brand teams use aytm to monitor brand health, track equity over time, understand consumer perceptions, and develop brand identity through continuous survey-based tracking studies.
Advertising and Message Testing
Marketers use aytm to pre-test ad creative, validate claims, and measure ad effectiveness to ensure messaging resonates with target consumers before launch.
Market Landscape and Segmentation
Research teams use aytm to conduct competitive analysis, segmentation studies, and need-gap analysis to understand the broader consumer landscape and identify growth opportunities.
Pricing
Custom pricing — built for your team
aytm pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.
Key Features
Conduct dynamic, human-like qualitative interviews at quantitative scale using AI
Automatically identify themes and generate codebooks from open-ended survey responses
Target respondents by demographics, psychographics, and behavioral attributes with real-time LOI and IR predictions
Design comprehensive surveys with AI-generated drafts, advanced question types, and built-in research best practices
Access real-time data visualizations, banner tables, significance testing, and exportable reports in an interactive dashboard
Access a curated, community-driven respondent panel of over 100 million global respondents rated #1 by SurveyPolice
What Reviewers Say
What works well
- Integrated end-to-end platform combining survey design, panel access, and AI-powered analysis in one system
- Proprietary PaidViewpoint panel is rated #1 by SurveyPolice and not available through external marketplaces, offering exclusive respondent access
- Holds multiple ISO certifications including ISO/IEC 27001, 27701, 42001, and ISO 20252, demonstrating strong data security and research quality standards
- Supports advanced research methodologies such as MaxDiff, conjoint analysis, van Westendorp price testing, and shelf testing natively within the platform
Common concerns
- Pricing is not publicly disclosed for either tier, making cost evaluation difficult without contacting sales
- Enterprise-level features such as unlimited banner tables, Datalab, and dedicated support require a custom subscription, which may be cost-prohibitive for smaller teams
- The Lite plan is self-service with limited support options (chat only), which may not suit researchers needing hands-on guidance
Reviews
No reviews yet for aytm
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
AI Details
Agent Type
None
Models Used
Agentic Capabilities
Human-in-the-Loop
✗ Not supported
Integrations
SPSS
Export survey data in SPSS format for advanced statistical analysis
Microsoft Excel
Export survey results and analysis data to Excel format
Microsoft PowerPoint
Export charts and data visualizations directly to PowerPoint presentations
Share researcher certifications earned through aytm directly to LinkedIn profile
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Right to Erasure
✓ Supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy aytm in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active aytm account (Lite or Enterprise subscription)
- Defined target audience demographics and research objectives
- User accounts and team roles configured
- Data export destinations identified (SPSS, Excel, PPT)
Configuration Options
- Survey templates and question logic setup
- Audience targeting and quota balancing configuration
- Reporting dashboard and data visualization preferences
- Team collaboration and multi-user budget management settings
Often Deployed With
Common Setup Issues (& how AiDOOS handles them)
How aytm Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
a
aytm This product
|
Excellent | Excellent | Good | Good | Fair | Fair | Excellent | Excellent | — | $Custom/user |
|
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Excellent | Good | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
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Good | Excellent | Fair | Good | Good | Good | Excellent | Fair | ★ None | $None/user |
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Good | Fair | Good | Fair | Good | Fair | Fair | Good | ★ None | $None/user |