Marketing Attribution Software for ROI
Attributy is an AI-powered marketing attribution and marketing mix modeling (MMM) platform that enables businesses to track, measure, and optimize marketing performance across a wide range of channels, including social media, paid search, TV, CTV/OTT, radio, and more. The platform addresses the limitations of traditional last-click attribution by using autonomous AI to analyze every touchpoint along the customer journey, providing a unified view of online and offline activities. Key features include multi-touch attribution, live tracking, conversion probability prediction, agentic AI for real-time budget optimization, customizable dashboards, and automated reporting. Attributy helps marketing teams eliminate guesswork, defend their marketing spend, and make data-driven decisions with complete transparency. The platform integrates seamlessly with existing analytics and data sources, and offers AI-driven recommendations to reallocate spend, adjust targeting, and simulate scenarios. Through AiDOOS, Attributy's deployment and adoption are enhanced by providing a structured environment for rapid integration, continuous monitoring, and proactive optimization. The company targets digital-first brands, CPG companies, media agencies, and enterprises with complex media mixes.
Attributy helps marketing teams allocate budgets across channels by identifying which touchpoints drive the most conversions and ROI, using AI to recommend reallocations.
Businesses can track customer journeys across digital (social, paid search, programmatic) and offline (TV, radio, OOH) channels to understand the full path to purchase.
The live tracking feature identifies bot traffic, click farms, and other non-human behavior, helping protect media budgets from wasted spend.
Attributy pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Neutral, work-based MMM that adapts to market changes, providing holistic insights from online and offline data.
Track credit for every meaningful touchpoint across digital and offline channels with funnel and journey visualizations.
Predict which users or segments are most likely to convert, enabling optimized reach, frequency, and bidding.
Continuous performance monitoring with real-time recommendations and scenario simulations to reallocate spend.
Real-time traffic and conversion monitoring with pattern recognition to detect bots and protect budgets.
One platform integrating data from digital ads, CRM, TV, OOH, call centers, and more for a full picture.
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Integrate Google Ads data for multi-touch attribution and performance tracking.
Connect Meta Ads (Facebook/Instagram) for attribution and campaign optimization.
Integrate with CRM systems to track offline conversions and enrich attribution data.
Import Google Analytics data for holistic marketing measurement.
Classification: None
Standard Contractual Clauses DPA available
Not disclosed
✓ Supported
None
Not assessed
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
A
Attributy This product
|
Excellent | Good | Fair | Fair | Good | Fair | Good | Good | — | $799/user |
|
GA
Google Analytics 360
|
Excellent | Good | Excellent | Poor | Excellent | Good | Good | Good | ★ None | $150000/user |
|
MP
Mixpanel
|
Good | Excellent | Good | Good | Good | Excellent | Excellent | Good | ★ None | $28/user |
|
AA
Adobe Analytics
|
Excellent | Fair | Excellent | Poor | Excellent | Good | Poor | Good | ★ None | $None/user |
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Pay for results, not hours
Clear deliverables at each phase
Access to certified specialists