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Attention Insight
AI Attention Analytics & Heatmaps
About Attention Insight
Attention Insight is an AI-powered attention analytics platform that predicts how users will visually engage with designs before they are launched. It helps marketers, designers, UX/UI teams, and agencies analyze websites, landing pages, ads, products, and videos by generating instant attention heatmaps, clarity scores, focus maps, and percentage attention metrics. The AI is trained on millions of real eye-tracking fixations, enabling it to identify which parts of a design attract the most visual attention and which are overlooked. Key features include AI-generated heatmaps, areas of interest (AOI) analysis, design comparison, contrast maps, and AI recommendations for improvement. The platform integrates with popular tools like Figma, Chrome, Adobe Express, Photoshop, and InDesign. Trusted by over 2,500 marketers worldwide, Attention Insight helps reduce guesswork, streamline design approvals, and improve conversion rates. Through AiDOOS, businesses can further enhance deployment and adoption by integrating Attention Insight into custom workflows, ensuring that design teams receive real-time attention data that informs iterative improvements and stakeholder communication.
Challenges It Solves
- Difficulty predicting how users will visually engage with a design before launch
- Time-consuming and expensive eye-tracking studies
- Lack of data to back design decisions to stakeholders
- Low conversion rates due to poor visual hierarchy
Use Cases
Pre-launch design validation
Validate website, landing page, or ad designs before launch to ensure key elements attract attention.
Stakeholder presentation
Use attention data and heatmaps to back design decisions and accelerate approval with clients or executives.
A/B testing optimization
Compare multiple design variations to identify which visual hierarchy drives the best user engagement.
Pricing
- 40 credits
- 1 user seat
- 1 AI recommendation
- Attention Insight Watermark
- Image testing
- URL testing (up to 3 sections)
- 200 credits
- 2 user seats (additional seat €39/mo)
- 1 AI recommendation
- 1s video testing
- 4 API transactions (200 credits = 800 API transactions)
- Instant Reports
- Collaborate & Share
- Watermark
- Quick Video Testing (~3 Min)
- Unlimited credits (fair use)
- 2 user seats (additional seat €99/mo)
- 30 min video testing
- 3000 API transactions
- Watermark
- Quick Video Testing (30 Min)
- Expert Design Feedback
- 2 hours Live Onboarding Session & Support
- SSO Integration
Key Features
Instantly create AI heatmaps showing the most eye-catching parts of a design.
Define Areas of Interest and get the exact percentage of attention each object receives.
See which design elements are noticed or missed within the first 4 seconds.
Measure design clarity and compare against competitors on a scale of 1-100.
Compare multiple design variations side by side to see which performs best.
Receive cutting-edge AI recommendations to maximize design effectiveness and drive results.
What Reviewers Say
What works well
- Instant AI-generated attention heatmaps without needing an eye-tracking lab
- Provides quantitative data to back design decisions
- Integrates with popular tools like Figma, Chrome, and Adobe suite
Common concerns
- Limited functionality on the Basic plan (only 40 credits)
- No on-premise deployment option
Reviews
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Figma
Figma plugin to generate attention heatmaps and scores directly within designs.
Chrome
Chrome extension to analyze attention on live web pages.
Adobe Express
Adobe Express add-on for attention analysis.
Adobe Photoshop
Adobe Photoshop plugin for generating attention heatmaps.
Adobe InDesign
Adobe InDesign plugin for attention analytics.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Attention Insight in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Attention Insight account
- API key generation
- User seat allocation
Configuration Options
- SSO configuration
- User role assignment
- Billing plan selection
How Attention Insight Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
A
Attention Insight This product
|
Excellent | Excellent | Fair | Good | Good | Poor | Excellent | Good | — | $29/user |
|
HJ
Hotjar
|
Good | Excellent | Excellent | Good | Excellent | Good | Excellent | Good | ★ None | $None/user |
|
CE
Crazy Egg
|
Good | Excellent | Good | Good | Good | Fair | Excellent | Good | ★ None | $None/user |
|
MC
Microsoft Clarity
|
Good | Excellent | Good | Excellent | Fair | Good | Excellent | Fair | ★ None | $0/user |
A Virtual Delivery Center for Attention Insight
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Attention Insight
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists