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Askable
Access the world's best researchers and perfect participants, all in one powerful research platform.
About Askable
Askable is an AI research insights platform designed to help companies gather customer intelligence faster and at greater scale than traditional research methods. The platform combines a triple-verified participant panel of over 1 million users across 50+ countries with AI-powered moderation agents capable of conducting hundreds of simultaneous interviews in 15+ languages. Askable supports a full range of research methods including moderated interviews, prototype testing, card sorting, tree testing, diary studies, surveys, five-second tests, first-click tests, and live usability testing — all within a single unified suite. The platform's AI Moderator Agent conducts fluid, adaptive conversations that adjust based on participant responses, capturing cultural nuance without requiring human oversight for every session. For teams without dedicated research functions, Askable offers Insight Streams, a continuous research service pairing AI moderation with Certified Researchers who deliver weekly decision-ready reports with supporting video clips. Project Delivery connects teams with 750+ Certified Askable Researchers who handle end-to-end research including recruiting, moderation, analysis, and reporting. The platform claims a 97.8% participant show rate, 63% higher than the industry average, and delivers insights in as little as 48 hours versus the 4–6 weeks typical of traditional agencies. Pricing is custom and includes unlimited participants, unlimited team seats, and the full feature suite without gatekeeping.
Challenges It Solves
- Traditional research agencies take 4–6 weeks to deliver insights, making it impossible to keep pace with fast-moving product decisions
- Recruiting the right research participants — especially niche audiences — is time-consuming and unreliable, with high no-show rates on other platforms
- Research teams are forced to use multiple disconnected tools for different methods, creating integration overhead and slowing down workflows
- Teams without dedicated research functions lack the capacity to gather continuous customer insights, leading to decisions based on assumptions rather than evidence
Screenshots
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Use Cases
Prototype and Usability Testing
Product and UX teams use Askable to test product flows, mobile app journeys, and onboarding experiences with real users before shipping, reducing the risk of launching features with friction.
Continuous Customer Discovery
Teams use Insight Streams to run ongoing AI-moderated interviews and receive weekly reports, keeping their product roadmap grounded in fresh evidence rather than outdated research.
Brand and Marketing Research
Marketing and brand teams use Askable to test campaign concepts, messaging copy, pricing page comprehension, and brand perception with real audiences before launch.
Global and Multilingual Research
Organizations expanding into new markets use Askable's multilingual AI moderation and certified researchers to conduct culturally nuanced research in local languages across 50+ countries.
On-Demand Expert Research Projects
Teams facing urgent research questions — such as a new competitor threat or market pivot — submit a brief to Askable's Project Delivery service and receive full research results within 48 hours managed by a Certified Researcher.
Pricing
Custom pricing — built for your team
Askable pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.
Key Features
Conducts unlimited concurrent interviews in 15+ languages with adaptive, natural conversation flow
Access 1M+ verified participants across 50+ countries with a 97.8% show rate
Run moderated interviews, prototype tests, card sorts, surveys, diary studies, and more from one platform
Continuous AI-moderated research with weekly reports delivered by Certified Researchers
On-demand access to 750+ Certified Researchers who manage research end-to-end in 48 hours
Ask any research question in natural language and receive synthesized insights with video clip and quote evidence trails
What Reviewers Say
What works well
- Significantly faster time to insight compared to traditional agencies — briefs can turn into results within 48 hours
- High participant show rate of 97.8%, backed by triple verification and AI fraud detection
- All research methods are available in one platform, eliminating the need for multiple tools and agency relationships
- Supports multilingual research in 15+ languages with cultural nuance built into AI moderation
- Pricing includes unlimited participants and unlimited team seats without per-feature gatekeeping
Common concerns
- Pricing is not publicly disclosed and requires contacting sales, making it difficult to assess costs upfront
- Platform is primarily designed for product, UX, and design teams, which may limit relevance for broader market research use cases
- Teams without any research background may require onboarding support to fully leverage the self-serve Research Suite
Reviews
No reviews yet for Askable
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
AI Details
Agent Type
None
Models Used
Agentic Capabilities
Human-in-the-Loop
✗ Not supported
Integrations
Zoom
Conduct live moderated research sessions via Zoom video calls
Figma
Import Figma prototypes directly for usability and prototype testing studies
Calendly
Automate participant scheduling and calendar management for research sessions
Slack
Receive research notifications and share insights with teams via Slack
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Askable in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Askable account with appropriate plan tier
- SSO configuration details if integrating with company identity provider
- Figma or prototyping tool access for prototype testing workflows
- Defined research participant audience criteria and screener questions
Configuration Options
- SSO setup with company identity provider
- Participant panel filters and custom screener configuration
- AI moderation language and cultural settings
- Integration with video conferencing tools (e.g. Zoom) for live sessions
Often Deployed With
Common Setup Issues (& how AiDOOS handles them)
How Askable Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
A
Askable This product
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Excellent | Excellent | Good | Good | Fair | Good | Excellent | Excellent | — | $Custom/user |
|
UT
UserTesting
|
Good | Good | Excellent | Poor | Good | Good | Good | Good | ★ None | $None/user |
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MZ
Maze
|
Good | Excellent | Fair | Good | Good | Good | Excellent | Good | ★ None | $None/user |
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DV
Dovetail
|
Good | Good | Good | Good | Good | Fair | Good | Good | ★ None | $None/user |