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Appier AIRIS (formerly Woopra)
AI-powered customer data platform for product analytics
About Appier AIRIS (formerly Woopra)
Appier AIRIS, formerly Woopra, is an AI-powered customer data platform (CDP) designed for product analytics. It enables businesses to unify customer data from multiple sources, track user behavior across web, mobile, and product interactions, and gain actionable insights through real-time analytics. The platform uses proprietary tracking technology and offers over 51 one-click integrations with popular tools like Salesforce, Marketo, and Intercom. AIRIS helps companies understand the full customer lifecycle, optimize engagement strategies, and drive growth through AI-driven recommendations and predictive analytics. By leveraging individual-level data, it bridges departmental gaps and provides holistic analytics reports. Appier's agentic AI approach, built on over 400 academic publications and a world-class R&D team, powers three AI clouds: Ad Cloud, Personalization Cloud, and Data Cloud. AIRIS is part of Appier's Data Cloud, offering unified insights and audience intelligence to enable real-time personalization and improved customer experiences. The product is ideal for marketing and product teams seeking to enhance customer retention and loyalty through data-driven decisions.
Challenges It Solves
- Fragmented customer data across multiple channels and platforms
- Lack of real-time insights into customer behavior
- Difficulty in personalizing marketing campaigns at scale
- Inability to measure and optimize the full customer lifecycle
Screenshots
Use Cases
Customer Retention Analysis
Identify churn risks and implement proactive retention campaigns using AI predictions.
Personalized Marketing
Deliver tailored messages and offers based on individual customer behavior and preferences.
Product Usage Analysis
Understand how users interact with your product to inform feature development and UX improvements.
Campaign Optimization
Measure the impact of marketing campaigns across channels and optimize spend based on real-time data.
Pricing
Custom pricing — built for your team
Appier AIRIS (formerly Woopra) pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Track and analyze every touchpoint of the customer journey across web, mobile, and product
Leverage machine learning to anticipate customer actions and optimize engagement
Connect with Salesforce, Marketo, Intercom and many more for seamless data flow
Proprietary tracking technology captures user behavior in real time across all channels
Unify data at the individual level to create holistic customer profiles
Build tailored analytics dashboards to focus on key metrics and KPIs
What Reviewers Say
What works well
- Comprehensive customer journey tracking across multiple touchpoints
- AI-driven predictive analytics for proactive engagement
- Extensive integration ecosystem with over 51 tools
Common concerns
- Pricing not publicly disclosed, requires contacting sales
- May have a steep learning curve for new users
Reviews
No reviews yet for Appier AIRIS (formerly Woopra)
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Salesforce
Sync customer data and events between Salesforce and AIRIS for unified analytics.
HubSpot
Integrate HubSpot contacts and activities with AIRIS for comprehensive journey analysis.
Google Analytics
Import Google Analytics data into AIRIS to enrich customer profiles.
Snowflake
Connect AIRIS to Snowflake for advanced querying and reporting.
Segment
Send event data from Segment to AIRIS for real-time analytics.
Zendesk
Sync support ticket data to AIRIS for full customer journey visibility.
Slack
Receive AIRIS alerts and reports directly in Slack channels.
Marketo
Integrate Marketo campaigns and leads with AIRIS for unified analytics.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Appier AIRIS (formerly Woopra) in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Appier AIRIS subscription
- Admin access to configure SSO
- At least one data source integration planned
Configuration Options
- SSO configuration (SAML/OIDC)
- Data source connection settings
- User role mapping
How Appier AIRIS (formerly Woopra) Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
A
Appier AIRIS (formerly Woopra) This product
|
Excellent | Good | Excellent | Fair | Excellent | Fair | Good | Good | — | $Custom/user |
|
MP
mParticle
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Good | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
|
SE
Segment
|
Good | Excellent | Good | Good | Excellent | Good | Excellent | Good | ★ None | $None/user |
|
AM
Amplitude
|
Excellent | Excellent | Good | Fair | Good | Excellent | Excellent | Good | ★ None | $None/user |
A Virtual Delivery Center for Appier AIRIS (formerly Woopra)
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Appier AIRIS (formerly Woopra)
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists