Alchemer is a comprehensive customer feedback management platform designed to help organizations collect, analyze, and act on insights from customers and employees. Originally launched as SurveyGizmo, the platform has evolved into a full-featured Voice of Customer (VoC) and Voice of Employee (VoE) solution capable of supporting organizations ranging from small businesses to large enterprises. Alchemer enables users to build sophisticated surveys and feedback programs, embed feedback collection directly into digital products and workflows, and route responses to the right teams for action. The platform supports a wide variety of question types, logic branching, and customization options, allowing organizations to create tailored feedback experiences. Its integration capabilities allow data to flow into CRM, marketing automation, and business intelligence tools, making it easier to close the feedback loop. For industries such as higher education and education management, Alchemer helps institutions gather student, faculty, and stakeholder insights to drive program improvements and institutional decisions. The platform's API access and workflow automation features enable teams to operationalize feedback data across departments. Alchemer is particularly valued for its flexibility, depth of survey logic, and ability to handle complex enterprise feedback programs without requiring heavy technical resources.
Challenges It Solves
Organizations struggle to collect feedback across multiple touchpoints and consolidate insights in one place.
Teams lack the ability to close the feedback loop by routing responses to the right stakeholders for action.
Complex enterprise feedback programs require advanced survey logic and customization that basic tools cannot support.
Educational institutions need scalable ways to gather student, faculty, and stakeholder input to inform institutional decisions.
Use Cases
Voice of Customer Programs
Organizations use Alchemer to run continuous VoC programs, collecting feedback at key customer journey touchpoints and routing insights to relevant teams for follow-up action.
Employee Engagement Surveys
HR and people operations teams deploy Alchemer to measure employee satisfaction, conduct pulse surveys, and gather workforce insights to inform talent and culture strategies.
Higher Education Feedback
Colleges and universities use Alchemer to collect feedback from students, faculty, and alumni for course evaluations, institutional research, and accreditation reporting.
Market Research
Research and insights teams leverage Alchemer's advanced question logic and panel capabilities to conduct market research studies and competitive intelligence surveys.
Pricing
Custom pricing — built for your team
Alchemer Feedback Platform pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
None-day free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: Alchemer is generally positioned as a mid-to-enterprise tier platform with pricing higher than basic survey tools like SurveyMonkey but lower than Qualtrics for comparable features.
Key Features
Advanced Survey Builder
Create sophisticated surveys with branching logic, piping, and hundreds of question types.
Workflow Automation
Automatically route feedback and trigger actions based on survey responses.
Integrations & API
Connect feedback data to CRM, marketing, and BI tools via native integrations and a robust API.
Reporting & Analytics
Visualize and analyze feedback data with customizable dashboards and exportable reports.
In-App & Digital Feedback
Embed feedback collection directly into websites, apps, and digital experiences.
HIPAA & GDPR Compliance
Collect sensitive feedback data with enterprise-grade security and regulatory compliance options.
What Reviewers Say
What works well
Highly flexible survey logic and branching capabilities suitable for complex feedback programs.
Strong API and integration ecosystem allows feedback data to flow into existing business tools.
Enterprise security features including SOC 2 Type II, HIPAA, and GDPR compliance support.
Scalable platform that supports both simple surveys and sophisticated enterprise feedback workflows.
Common concerns
Pricing can be relatively high compared to simpler survey tools, making it less accessible for very small organizations.
The breadth of features can create a steeper learning curve for new users.
Some users have noted that the reporting and dashboarding capabilities, while functional, can require additional configuration for advanced analytics.
Reviews
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No reviews yet for Alchemer Feedback Platform
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Enterprise Readiness
SOC 2 Type II
GDPR Compliant
HIPAA Compliant
Identity & Access
SSO✓ SAML 2.0, Okta, Azure Active Directory
RBAC✓ None
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residencyUnited States
Data export✓ CSV, Excel, PDF, SPSS
Right to erasure✓ Supported
Integrations
SF
Salesforce
Sync survey responses and feedback data directly into Salesforce records and workflows.
Native2-4 hours⇄ Bi-directional⚡ AiDOOS Pre-wired
HS
HubSpot
Push survey feedback into HubSpot contacts and trigger workflows based on responses.
Native2-3 hours⇄ Bi-directional⚡ AiDOOS Pre-wired
SL
Slack
Send real-time survey response notifications and alerts to Slack channels.
Native< 1 hour
ZP
Zapier
Connect Alchemer surveys to hundreds of third-party apps via Zapier automation workflows.
Third_Party< 1 hour
GS
Google Sheets
Export survey data and responses automatically to Google Sheets for further analysis.
Native< 1 hour
TB
Tableau
Connect Alchemer feedback data to Tableau dashboards for advanced data visualization.
Third_Party2-4 hours
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
Data Processing Agreement DPA available
Sub-processors
Not disclosed
Right to Erasure
✓ Supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Alchemer Feedback Platform in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
Active Alchemer account (Collaborator plan or higher for API access)
SSO identity provider configured (Okta, Azure AD, or SAML 2.0)
CRM or data destination credentials (e.g., Salesforce, HubSpot) for integration
Admin access to configure user roles and survey permissions
Configuration Options
SSO and SAML 2.0 identity provider setup
CRM integration (Salesforce or HubSpot) field mapping
Survey branding and white-label customization
User role and permission hierarchy configuration
Common Setup Issues (& how AiDOOS handles them)
⚠ — % of deployments
✓
⚠ — % of deployments
✓
⚠ — % of deployments
✓
How Alchemer Feedback Platform Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
A
Alchemer Feedback Platform This product
Good
Good
Excellent
Fair
Good
Good
Good
Good
—
$Custom/user
QX
Qualtrics
Excellent
Fair
Excellent
Poor
Excellent
Good
Fair
Good
★ None
$None/user
SM
SurveyMonkey (Momentive)
Good
Excellent
Fair
Good
Good
Excellent
Excellent
Fair
★ None
$None/user
MD
Medallia
Excellent
Fair
Excellent
Poor
Good
Good
Poor
Good
★ None
$None/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Alchemer Feedback Platform
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
What is the difference between Alchemer and SurveyGizmo?
SurveyGizmo rebranded to Alchemer in 2021 to reflect its expanded focus beyond simple surveys to a full customer feedback management platform supporting enterprise feedback programs.
Does Alchemer support HIPAA-compliant surveys?
Yes, Alchemer offers HIPAA-compliant configurations for healthcare organizations, enabling the collection of protected health information through surveys with appropriate safeguards in place.
Can Alchemer integrate with Salesforce?
Yes, Alchemer has a native Salesforce integration that allows survey responses to be mapped to Salesforce records and can trigger CRM workflows based on feedback data. AiDOOS can pre-configure this integration during deployment.
Does Alchemer support Single Sign-On (SSO)?
Yes, Alchemer supports SSO via SAML 2.0 and is compatible with identity providers such as Okta and Azure Active Directory, available on higher-tier enterprise plans.
What types of surveys and feedback can I build with Alchemer?
Alchemer supports a wide range of feedback programs including customer satisfaction (CSAT), Net Promoter Score (NPS), employee engagement surveys, market research, and product feedback — with advanced logic, branching, and customization options.
How long does it take to deploy Alchemer through AiDOOS?
Through AiDOOS, Alchemer can typically be deployed within 72 hours, including SSO configuration and key integrations such as Salesforce or HubSpot. Most organizations begin seeing actionable feedback within 2-4 weeks of deployment.