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Air Traffic Control
Turn your existing content into warmer pipeline and revenue.
About Air Traffic Control
Air Traffic Control is an AI-powered B2B content personalization engine built natively on top of HubSpot. It enables marketers to deliver individualized content experiences across email, web, and ads without the need for manual segmentation, tagging, or complex workflow logic. The platform works by building a contact-level interest graph that connects each HubSpot contact to their specific interests based on engagement signals, LinkedIn activity, and CRM data. It then automatically recommends the most relevant blog posts, case studies, podcasts, and videos to each individual contact at any given time. Air Traffic Control enriches contact records with LinkedIn data — analyzing profiles and posts from the last 90 days — to ensure even cold prospects receive highly relevant content from day one. Marketers can activate personalized content recommendations across email newsletters, landing pages, and LinkedIn ads, while tracking how content engagement influences pipeline and closed revenue. The platform also monitors industry news across nearly 50,000 sources and tracks competitor content activity, giving marketing teams real-time market intelligence to guide their content strategy. With a single web page template, the tool delivers true 1:1 web experiences to every visitor, and a single workflow can power personalized content delivery indefinitely. Air Traffic Control is designed for lean B2B marketing teams that want to scale personalization without scaling operational complexity.
Challenges It Solves
- Marketers struggle to deliver relevant content to individual contacts without complex segmentation and manual research
- ABM campaigns require significant manual effort to build account lists, research accounts, and create custom content experiences
- Existing content libraries go underutilized because there is no automated way to match the right content to the right person at the right time
- Marketing teams lack visibility into how content engagement directly influences pipeline and closed revenue
Screenshots
Use Cases
Personalized Evergreen Email Newsletters
Automatically send each HubSpot contact the most relevant piece of content from your library based on their individual interests, turning standard newsletters into 1:1 content experiences.
Account-Based Marketing (ABM) Campaigns
Deploy personalized ABM campaigns at scale by automating account research and content matching, eliminating the need to manually build account lists or create custom microsites.
LinkedIn Ad Optimization
Use personalization data and interest graphs to reduce cost-per-click by serving more relevant LinkedIn ads to targeted contacts based on their known interests.
Personalized Landing Pages
Deliver individualized web experiences to every visitor using a single page template, ensuring each contact sees the content most relevant to their interests and engagement history.
Pricing
Custom pricing — built for your team
Air Traffic Control pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Builds a unique interest profile for every HubSpot contact based on their engagement signals and LinkedIn activity
Automatically recommends the most relevant blog posts, case studies, podcasts, and videos to each contact
Analyzes each contact's LinkedIn profile and posts from the last 90 days to surface personalized content interests
Monitors nearly 50,000 news sources to track trending topics relevant to your market and customers
A single landing page template dynamically delivers 1:1 personalized web experiences to every visitor
Connects content engagement data to pipeline generated and revenue closed within HubSpot
What Reviewers Say
What works well
- Native HubSpot integration allows personalization without switching tools or rebuilding existing workflows
- Eliminates the need for manual segmentation or complex logic, reducing operational overhead for marketing teams
- Free tier (Tarmac) allows teams to test the platform before committing to a paid plan
- LinkedIn enrichment provides rich interest data even for cold prospects with no prior engagement history
Common concerns
- Requires HubSpot as a prerequisite, limiting adoption to teams already using that CRM
- Pricing scales with contact volume, which may become costly for teams with large databases
- Competitor tracking add-on is priced separately at $500 per competitor, which can add up quickly
Reviews
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
HubSpot
Native integration that syncs contact data, updates contact properties with personalized content recommendations, and enables personalized email and landing page workflows within HubSpot.
Enriches contact profiles by analyzing LinkedIn profile data and posts from the last 90 days to build interest graphs and personalize content recommendations.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Air Traffic Control in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active HubSpot account (Marketing Hub recommended)
- Existing content library (blog posts, case studies, videos, etc.)
- LinkedIn account access for enrichment
- Defined list of contacts to sync into Air Traffic Control
Configuration Options
- Select and sync contact lists from HubSpot
- Configure topic universe and industry news keywords
- Set up competitor tracking domains
- Design personalized landing page template
How Air Traffic Control Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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A
Air Traffic Control This product
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Excellent | Good | Fair | Good | Fair | Fair | Good | Good | — | $Custom/user |
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MU
Mutiny
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Excellent | Good | Excellent | Poor | Good | Fair | Fair | Good | ★ None | $None/user |
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UF
Uberflip
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Good | Good | Good | Fair | Good | Good | Fair | Good | ★ None | $None/user |
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PF
PathFactory
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Good | Fair | Excellent | Poor | Excellent | Fair | Poor | Good | ★ None | $None/user |
A Virtual Delivery Center for Air Traffic Control
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Air Traffic Control
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists