About Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing (formerly Salesforce Marketing Cloud) is a comprehensive marketing solution designed for the agentic enterprise. It leverages AI agents to help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel. The platform integrates with Customer 360 to unify data and deliver personalized interactions at scale. Agentforce Marketing enables advanced A/B testing, campaign management, and real-time analytics to optimize marketing performance. With AI-driven insights, businesses can automate customer journeys, segment audiences, and measure ROI effectively. The solution also supports multi-channel campaigns including email, social, and web, making it a versatile tool for modern marketers. AiDOOS enhances deployment and adoption by providing managed services and expert support, ensuring seamless integration and optimal use of the platform's capabilities.
Challenges It Solves
Fragmented customer data across channels
Manual campaign optimization and A/B testing
Difficulty personalizing marketing at scale
Slow response to market changes and customer behavior
Screenshots
Use Cases
Multi-Channel Campaign Management
Plan, execute, and optimize marketing campaigns across email, social, and web channels using AI-driven insights.
Personalized Customer Journeys
Create adaptive customer journeys that respond to individual behavior and preferences in real time.
A/B Testing for Content Optimization
Test variations of marketing content to determine the most effective messaging and design.
Pricing
Starter Suite
Smart CRM suite for small teams covering sales, service, marketing, and commerce.
$25/user
billed monthly ·
Lead, Account, Contact, Opportunity Management
Built-in Sales Flows
Lead Routing
AI Automatically Syncs Emails, Events, Contacts
Dynamic Email Marketing
Analytics
Most Popular
Most Popular
Pro Suite
Flexible CRM suite with automation and customization across sales, service, marketing, and commerce.
$100/user
billed monthly ·
Everything Starter Plus
Greater Customization
Automation
Sales Quoting
Forecasting
Access AgentExchange
Premier Support (add-on)
Enterprise
CRM with sales flexibility and web API for large organizations.
$175/user
billed monthly ·
Account, Contact, Lead and Opportunity Management
Advanced Forecast & Pipeline Management
Sales Engagement & Conversation Intelligence (available for purchase)
Premier Success Plan (available for purchase)
Agentforce* (available for purchase)
Data Cloud (available for purchase)
30-day free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: Pricing is considered premium; enterprise editions required for full marketing functionality.
Key Features
AI Agents
Use AI agents to plan, create, and optimize marketing campaigns.
Adaptive Customer Experiences
Orchestrate personalized experiences across every channel.
Customer 360 Integration
Unify data from all customer touchpoints for a single view.
A/B Testing
Test and optimize marketing content and campaigns.
Real-Time Analytics
Measure campaign performance and ROI with real-time insights.
What Reviewers Say
What works well
Strong AI capabilities with Agentforce for automation and personalization.
Unified Customer 360 data platform providing a single customer view.
Comprehensive multi-channel marketing support including email, social, and web.
Common concerns
Pricing can be high for small businesses, especially with add-ons.
Implementation and setup can be complex, requiring expert guidance.
Reviews
💬
No reviews yet for Agentforce Marketing (formerly Salesforce Marketing Cloud)
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Reviewer Demographics
Top Industries
Company Size
Enterprise Readiness
SOC 2 Type II
ISO 27001
HIPAA
Identity & Access
SSO✓ SAML 2.0, OAuth
RBAC✓ None
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residencyUnited States, European Union, United Kingdom, Australia, Japan
Data export
Right to erasure✗
Integrations
WH
WhatsApp
Send marketing messages and engage customers over WhatsApp.
Native1-2 hours⇄ Bi-directional
FB
Facebook Messenger
Connect with customers via Facebook Messenger for marketing conversations.
Native1-2 hours⇄ Bi-directional
SL
Slack
Integrate Agentforce Marketing alerts and insights directly into Slack channels.
Native< 1 hour
DC
Salesforce Data Cloud
Unify customer data across sources for personalized marketing.
Native4-8 hours⇄ Bi-directional
AM
Apple Messages for Business
Engage Apple users directly via Apple Messages for Business.
Native1-2 hours⇄ Bi-directional
LN
LINE
Reach customers in Japan and Southeast Asia through LINE messaging.
Native1-2 hours⇄ Bi-directional
TB
Tableau
Visualize marketing data with Tableau for advanced reporting.
Native< 1 hour
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Agentforce Marketing (formerly Salesforce Marketing Cloud) in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
How Agentforce Marketing (formerly Salesforce Marketing Cloud) Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
A
Agentforce Marketing (formerly Salesforce Marketing Cloud) This product
Excellent
Good
Excellent
Fair
Excellent
Good
Fair
Excellent
—
$25/user
HS
HubSpot Marketing Hub
Good
Excellent
Good
Excellent
Excellent
Good
Excellent
Excellent
★ None
$$45/user
MK
Marketo Engage (Adobe)
Excellent
Fair
Excellent
Poor
Excellent
Fair
Fair
Good
★ None
$None/user
OE
Oracle Eloqua
Good
Fair
Excellent
Poor
Good
Poor
Fair
Fair
★ None
$None/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
What is the difference between Agentforce Marketing and the old Salesforce Marketing Cloud?
Agentforce Marketing is the rebranded version of Salesforce Marketing Cloud, focusing on AI agents and agentic orchestration. It includes Agentforce Builder, Data Cloud integration, and enhanced automation capabilities.
Which Salesforce edition is required for Agentforce Marketing?
Agentforce Marketing features require at least Salesforce Enterprise Edition. Some advanced capabilities may require Unlimited Edition or add-on purchases.
Can Agentforce Marketing replace a traditional email marketing platform?
Yes, it includes comprehensive email marketing capabilities alongside AI-driven orchestration, SMS, push, and messaging channels. It is designed as an all-in-one marketing platform.
Does Agentforce Marketing support APIs for custom integrations?
Yes, it offers REST APIs and webhooks for custom integrations. AiDOOS can pre-configure common integrations to accelerate deployment.
What industries benefit most from Agentforce Marketing?
Industries like retail, financial services, healthcare, and manufacturing benefit most due to its personalization, compliance, and scalability features.