A
Looking to implement or upgrade Adjust?
Schedule a Meeting
Mobile Measurement

Adjust

Accurate mobile app measurement and AI-powered growth optimization platform

4.6/5 Rating
SOC2 Type II
300000+
ISO 27001
Schedule a Meeting
Category
Marketing
Ideal For
Mobile App Developers
Deployment
Cloud
Integrations
500++ Apps
Security
Data encryption in transit and at rest, role-based access control, IP whitelisting, audit logs
API Access
Yes - comprehensive REST API with webhook support

About Adjust

Adjust is a leading mobile measurement partner (MMP) enabling over 300,000 apps to accurately measure performance and optimize growth strategies. The platform provides comprehensive attribution tracking, analytics, deep linking, and fraud prevention capabilities specifically designed for mobile app ecosystems. Core features include multi-touch attribution, real-time data processing, incrementality testing, and audience segmentation. Adjust's AI Growth Copilot leverages machine learning to deliver actionable insights and automated optimization recommendations. Through AiDOOS integration, enterprises gain enhanced deployment flexibility, streamlined governance across global teams, seamless integration with existing marketing tech stacks, advanced optimization workflows, and scalable infrastructure supporting high-volume app events. The platform empowers marketers and developers with reliable, transparent data for confident decision-making and sustainable app business growth.

Challenges It Solves

  • Apps struggle with accurate cross-platform attribution amid iOS privacy changes and fragmented data sources
  • Marketing teams waste resources on ineffective campaigns without reliable performance measurement insights
  • Fraud and invalid traffic damage ROI and skew campaign optimization decisions
  • Limited visibility into incrementality and true marketing impact hampers budget allocation
  • Complex app ecosystems require unified measurement across channels, platforms, and regions

Proven Results

64
Improved campaign ROI through accurate attribution
48
Reduced fraud and invalid traffic detection
35
Faster time-to-insight with AI-driven recommendations

Key Features

Core capabilities at a glance

Multi-Touch Attribution

Understand true customer journey across channels

Accurately attribute revenue to marketing touchpoints

AI Growth Copilot

Automated optimization powered by machine learning

45% faster campaign optimization cycles

Fraud Prevention & Validation

Eliminate invalid traffic and bot activity

Protect 10+ billion daily events from fraud

Deep Linking

Seamless in-app user experiences across channels

Increase conversion rates by up to 40%

Incrementality Testing

Measure true incremental impact of campaigns

Validate marketing effectiveness with statistical rigor

Audience Segmentation

Create precise user cohorts for targeting

Enable data-driven audience strategies at scale

Ready to implement Adjust for your organization?

Schedule a Meeting

Real-World Use Cases

See how organizations drive results

Mobile Game Publishers
Gaming companies track user acquisition, retention, and lifetime value across multiple ad networks to optimize user growth campaigns and maximize profitability.
52
Reduced cost per install by 35% on average
E-Commerce App Optimization
Retail apps measure purchase attribution and incrementality testing to understand which marketing channels drive profitable customer acquisitions and repeat purchases.
68
Improved marketing efficiency and ROAS visibility
Enterprise App Growth
Large organizations leverage Adjust for global app measurement, multi-region reporting, and compliance with regional data privacy regulations across distributed teams.
71
Unified measurement across 50+ countries
Fraud Detection & Prevention
App marketers identify and filter bot traffic, click fraud, and install fraud to ensure marketing budgets drive genuine user acquisitions with authentic engagement.
58
Eliminate 99.2% of detected fraudulent activity
SaaS App User Onboarding
SaaS applications track conversion funnels from install to paid subscription through deep linking and cohort analysis to optimize user onboarding flows.
44
Increase free-to-paid conversion rates by 28%

Integrations

Seamlessly connect with your tech ecosystem

G

Google Ads

Explore

Bi-directional data sync for campaign reporting and conversion tracking optimization

F

Facebook Ads

Explore

Attribution data integration and audience segmentation for retargeting campaigns

A

Apple Search Ads

Explore

Seamless campaign performance measurement and SKAN conversion validation

M

Mixpanel

Explore

In-app event tracking and user cohort analysis for advanced analytics workflows

A

Amplitude

Explore

Behavioral analytics and retention tracking integration for comprehensive funnel analysis

S

Segment

Explore

Customer data platform integration for unified event collection and activation

F

Firebase

Explore

Google Analytics integration and cross-platform event measurement synchronization

S

Salesforce

Explore

CRM data sync for attribution-driven sales pipeline visibility

Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Adjust

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit
Get a delivery plan for Adjust What’s a Virtual Delivery Center?

How a Virtual Delivery Center delivers Adjust

Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

Schedule a Meeting

Alternatives & Comparisons

Find the right fit for your needs

Capability Adjust B2Metric Kennected VCA Email and SMS C…
Customization Excellent Good Good Good
Ease of Use Good Good Excellent Excellent
Enterprise Features Excellent Excellent Good Excellent
Pricing Good Fair Fair Good
Integration Ecosystem Excellent Excellent Good Excellent
Mobile Experience Excellent Good Fair Good
AI & Analytics Excellent Excellent Good Good
Quick Setup Good Good Excellent Excellent

Similar Products

Explore related solutions

B2Metric

B2Metric

B2Metric: AI-Powered Insights for Smarter Marketing and Customer Engagement B2Metric is an advanced…

Explore
K

Kennected

Streamline Your Lead Generation with Kennected: The All-in-One SaaS Marketing Solution Kennected is…

Explore
VCA Email and SMS Campaigning

VCA Email and SMS Campaigning

VCA Email and SMS Campaigning: Transform Your Global Marketing Outreach VCA Email and SMS Campaigni…

Explore

Frequently Asked Questions

How does Adjust handle iOS privacy changes like SKAdNetwork?
Adjust provides SKAdNetwork integration for iOS 14.5+ while maintaining robust attribution through probabilistic modeling and server-side conversion validation. AiDOOS deployment ensures seamless privacy-compliant measurement across regions.
Can Adjust detect and filter fraudulent installs?
Yes. Adjust's proprietary fraud detection engine analyzes 10+ billion events daily, identifying bot traffic, click fraud, and install fraud with 99.2% accuracy. Machine learning models continuously adapt to emerging fraud patterns.
What is incrementality testing and why does it matter?
Incrementality testing measures the true causal impact of marketing campaigns by comparing user behavior with and without exposure. This prevents wasteful spend on non-incremental campaigns and validates authentic marketing ROI.
How quickly can we implement Adjust?
SDK integration typically takes 1-2 hours for basic setup. AiDOOS-managed deployment accelerates enterprise implementations with pre-configured governance, compliance controls, and integration orchestration across teams.
Does Adjust support global app measurement?
Yes. Adjust processes events from 190+ countries with region-specific data residency, local compliance, multi-currency support, and localized reporting for global app portfolios.
How does the AI Growth Copilot optimize campaigns?
The AI Growth Copilot analyzes historical performance data to recommend budget reallocation, creative optimization, and channel adjustments. Automated insights reduce optimization cycle time by 45% while improving conversion outcomes.

Get an Instant Proposal

You'll get a structured implementation plan — scope, timeline, and cost — in seconds.