ActivePipe

I love that it's a set-it-and-forget-it system. I can create the monthly newsletters we use, schedule them, and then log back in later to check the reporting. I wish there was a way to see who tagged people when adding everyone to a mailout besides individually. We use it for monthly newsletters for our agents and set up Housiversary cards.

The design is great and it's easy to use, with a simple format. I find the data good, though it can be a bit overwhelming at times. It's all about keeping us front of mind.

I appreciate that it gives our agents opportunities to share info about themselves and their listings or needs. There are basic functions it still needs; at minimum, all Microsoft Word functions should be available. I also dislike that we're sometimes restricted on the number of emails we can send to our own carefully curated databases. Basic issues are resolved quickly, but some linger for months.

The automation possibilities are great, but I'd love more customization, like pulling more market-specific data from our MLS into emails and news blasts. We handle a lot on behalf of our agents so they can focus on what they do best. It allows us to do significant heavy lifting for many agents while personalizing it to each one.

The most helpful aspect of ActivePipe is its ease of use and the way it keeps us connected to our database in a professional, consistent manner. Creating and sending campaigns is simple, and the templates and automation tools save a lot of time. It's great to be able to create a campaign whenever needed. We also work on improving communication strategies with clients and introducing new features.

ActivePipe lets me communicate with my database around the clock, and it gives me the ability to see and monitor what's happening within it. I have no negative feedback; I feel the company takes on board any suggestions from agents for improvements. ActivePipe's support staff have been instrumental in helping me understand database activity and how best and when to reach out to contacts.

I handle database management at the office using ActivePipe. The simplicity of the automation is really helpful, freeing me up to concentrate on other parts of the business. The email templates it generates are also a plus. On top of that, the system was straightforward to implement, and when I was new, Jerome helped me get up to speed via a Zoom call, making navigation and comprehension much simpler. I'd like to see more frequent emails going out—maybe every fortnight or once a month. ActivePipe streamlines our database management and automation, letting me focus elsewhere. It was easy to set up and intuitive after a quick tutorial.

The campaign and email builder is arguably ActivePipe's best feature. It's intuitive, user-friendly, and packs powerful workflow logic, enabling the creation of complex automated campaigns without technical know-how. The seamless CRM integration makes populating emails fast and efficient, resulting in a smooth, streamlined process from draft to delivery. Our main frustrations are with reporting and the resubscribe process. Reporting is somewhat limited, especially for dynamic email modules. There's no straightforward way to see which properties were sent to a specific client, making it tough for agents and admins to verify what communications a contact has received. The resubscribe process is even more problematic. If a client has unsubscribed from an ActivePipe email, we must obtain separate written consent from either the client or the agent before they'll manually resubscribe. A resubscribe action in our CRM isn't considered sufficient, even though it's initiated by our team at the client's request. Having been with ActivePipe for over five years, this creates ongoing headaches. Many clients unsubscribe when they leave the market and return months or years later as active buyers. Our agents correctly resubscribe them to buyer alerts in the CRM, but since ActivePipe doesn't reflect that, the client still gets no emails unless someone spots and fixes it manually. Often, it only comes to light when the client complains about missing property alerts, which looks bad for us and adds unnecessary admin work. On the positive side, ActivePipe solves the challenge of consistent communication with our database without relying on agents to manually send marketing. The automated, 'set and forget' campaigns ensure contacts receive relevant communications, which is crucial because consistent manual marketing isn't something most agents have time or discipline for. This has been a major benefit, helping us stay top of mind with buyers, sellers, and past clients through ongoing brand awareness and relationship nurturing. It also lets us quickly create and send one-off, highly targeted campaigns when needed, allowing us to respond to specific opportunities or market conditions with minimal effort.

- The interface is straightforward and intuitive, leading to high agent adoption. - Automated marketing campaigns look professional and help agents stay top-of-mind with clients and prospects. - Minimal training and support are needed due to the ease of use. - The product is continually evolving with regular updates to features, UI, and functionality. - Customer support is excellent, with prompt responses and efficient solutions. - They foster a strategic partnership, scheduling regular reviews of performance, updates, and best practices. - Strong engagement tools enable agents to stay in contact with their database without adding extra workload. - Outstanding Customer Success Management that offers proactive guidance and support, maximizing value and adoption across the organization. - However, there is a lack of an open API for easy self-service contact integration, limiting branding and awareness. - Agents get a minimal-cost, effective way to gain listing exposure.

ActivePipe stands out to me because it provides an automated lead-nurturing system that delivers the appropriate messages to clients at optimal moments, eliminating the need for ongoing manual follow-up. It also gives us useful behavioral data by analyzing how contacts interact with our emails and content, which reveals which clients are currently engaged and likely in 'real estate mode.' Consequently, our team can allocate their efforts to the leads with the highest conversion potential. Occasionally, we encounter minor hiccups with link configuration, but their support team is fantastic—responsive, well-informed, and always prompt in resolving any issues. Given the volume of clients we handle, keeping in touch with everyone regularly and ensuring no one slips through the cracks can be tough. ActivePipe addresses this by automatically nurturing our database, guaranteeing every client receives consistent communication and no opportunities are missed.