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Marketing automation

Act-On

{'g2_rating': '4.3/5', 'note': 'Based on user reviews and platform analysis'} Rating
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About Act-On

Key Features

Core capabilities at a glance

Lead Scoring and Qualification

Email Marketing Automation

Multi-Channel Campaign Management

Advanced Analytics and Reporting

CRM Integration and Data Synchronization

Behavioral Tracking and Segmentation

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Real-World Use Cases

See how organizations drive results

B2B Technology Company Lead Generation and Nurturing
A software company uses Act-On to automatically nurture inbound leads through a multi-stage email sequence, scoring prospects based on engagement and behavior. The platform integrates with their CRM to automatically notify sales when leads reach a high-fit score, enabling rapid follow-up.
42%
E-commerce Business Customer Retention and Upsell
An online retailer leverages Act-On to segment customers based on purchase history and browsing behavior, triggering personalized email campaigns with relevant product recommendations. Automated workflows identify high-value customers for exclusive offers and loyalty programs.
38%
Professional Services Event-Based Marketing
A consulting firm uses Act-On to manage webinar registrations, attendee nurturing, and post-event follow-up campaigns. The platform tracks attendee engagement and automatically routes hot leads to sales representatives.
55%
Healthcare Provider Patient Engagement and Education
A healthcare network implements Act-On to send automated, personalized health education content and appointment reminders to patients based on their conditions and appointment history, improving patient engagement and reducing no-shows.
28%

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

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Bi-directional sync of leads, contacts, and opportunities between Act-On and Salesforce for seamless CRM integration

H

HubSpot

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Deep integration enabling lead passing, contact synchronization, and unified campaign tracking between platforms

M

Microsoft Dynamics 365

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Native integration for customer data synchronization and lead management workflows

G

Google Analytics

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Website behavior tracking and visitor identification to inform lead scoring and campaign targeting

S

Slack

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Real-time notifications of campaign events, lead scoring milestones, and marketing alerts directly to team channels

Z

Zapier

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No-code integration platform enabling connections to 1000+ applications for extended functionality

L

LinkedIn

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LinkedIn Lead Gen Forms integration for capturing B2B leads directly from the platform

E

Eventbrite

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Event registration and attendee management integration for event-based marketing campaigns

Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Act-On

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit
Get a delivery plan for Act-On What’s a Virtual Delivery Center?

How a Virtual Delivery Center delivers Act-On

Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

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Alternatives & Comparisons

Find the right fit for your needs

Capability Act-On EmailCampaigns Correlated AdsBridge
Customization Good Good
Ease of Use Excellent Excellent Good
Enterprise Features Good Excellent Excellent
Pricing Fair Good Good
Integration Ecosystem Good Excellent Excellent
Mobile Experience Good Good Good
AI & Analytics Fair Excellent Good
Quick Setup Excellent Good Excellent

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Frequently Asked Questions

What size of company should use Act-On?
Act-On is ideal for mid-market to enterprise companies with B2B or B2C marketing needs. It works well for organizations with 50+ employees and annual marketing budgets of $100K+, though smaller companies with significant marketing needs can also benefit from the platform.
How long does it take to implement Act-On?
Basic implementation typically takes 2-4 weeks, depending on integration complexity and data migration requirements. The platform's intuitive interface enables quick onboarding, though organizations with complex CRM integrations may require 6-8 weeks for full deployment.
Can Act-On integrate with my existing CRM?
Yes, Act-On integrates with major CRM platforms including Salesforce, HubSpot, Microsoft Dynamics 365, and others. The platform also supports integration with 200+ applications through native connectors and Zapier, making it compatible with most business systems.
How does Act-On handle data privacy and compliance?
Act-On maintains SOC 2 Type II and ISO 27001 certifications and is fully compliant with GDPR, CCPA, and other major data privacy regulations. The platform includes consent management tools, data access controls, and encryption to protect customer and lead information.
What level of customer support does Act-On provide?
Act-On offers email, phone, and chat support for all customers, with response times based on subscription tier. Enterprise customers receive dedicated account managers, priority support, and access to professional services for custom implementations.
How much does Act-On cost?
Act-On uses a tiered pricing model based on contact database size and features. Pricing typically ranges from $500-$5,000+ per month depending on the plan and number of contacts. The company offers custom enterprise pricing for large organizations with advanced requirements.

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