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Acquia Customer Data Platform
The Content Platform for AI-Forward Marketing Teams
About Acquia Customer Data Platform
Acquia Customer Data Platform (CDP) is part of Acquia's digital experience platform that helps marketing teams centralize customer data from multiple sources to create unified customer profiles. The platform leverages AI to personalize experiences across channels. Acquia CDP integrates with third-party systems and enables configuration of business criteria directly into the platform. It is built to be used by all teams that need customer insights. Acquia's CDP is designed for enterprises seeking to enhance their marketing automation and customer journey mapping capabilities. AiDOOS enhances deployment and adoption by offering managed services and support for integrating Acquia CDP with existing Martech stacks.
Challenges It Solves
- Fragmented customer data across siloed systems
- Inability to create unified customer profiles
- Lack of real-time personalization
- Inefficient marketing campaign targeting
Screenshots
Use Cases
Unified Customer Profiles
Combine data from CRM, web, mobile, and offline sources to create 360-degree customer views.
Real-Time Personalization
Deliver tailored content and offers across email, web, and mobile based on AI-driven insights.
Customer Journey Optimization
Map and analyze customer journeys to identify drop-offs and optimize marketing campaigns.
Pricing
Custom pricing — built for your team
Acquia Customer Data Platform pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Centralize customer data from multiple sources into single, unified profiles.
Use AI to deliver personalized experiences across channels in real time.
Map and optimize customer journeys across marketing, sales, and service touchpoints.
Integrate with existing martech stack including ERPs, analytics, and marketing automation.
Enable audiences to ask AI directly instead of searching for content.
What Reviewers Say
What works well
- Built on open-source Drupal, offering flexibility and no vendor lock-in.
- Strong AI and automation capabilities for content and customer engagement.
Common concerns
- Pricing is not publicly disclosed, requiring custom quotes.
- May require technical expertise for advanced customizations.
Reviews
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
229 total appsAcquia DAM
Centralize, manage, and distribute digital assets with metadata automation and workflow support.
Adobe Marketo Engage
Use approved, brand-consistent assets from Acquia DAM directly in Marketo Engage campaigns.
Adobe Analytics
Analyze user behavior and digital performance metrics within Acquia CDP.
Adobe Commerce
Sync assets between Acquia DAM and Adobe Commerce for consistent e-commerce experiences.
Acquia Content Hub
Utilize Acquia Content Hub to share and syndicate content across Drupal sites.
Acquia Cloud Platform
Connect Drupal sites to Acquia Cloud Platform for hosting, scaling, and security.
Acquia Site Factory
Connect, control, and govern multiple Drupal sites from a single interface.
Acquia Entries
Seamlessly connect digital assets and product entries for enriched product experiences.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Acquia Customer Data Platform in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Acquia subscription or trial
- Admin access to Acquia platform
- SMTP server setup for notifications
Configuration Options
- SSO/SAML integration
- Custom role-based access control
- Webhook configuration for real-time sync
How Acquia Customer Data Platform Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
A
Acquia Customer Data Platform This product
|
Good | Good | Excellent | Fair | Excellent | Fair | Good | Good | — | $Custom/user |
|
SF
Salesforce Marketing Cloud
|
Excellent | Good | Excellent | Fair | Excellent | Good | Fair | Good | ★ None | $None/user |
|
HB
HubSpot Marketing Hub
|
Good | Excellent | Good | Good | Excellent | Good | Excellent | Excellent | ★ None | $800/user |
|
OM
Oracle Marketing Cloud
|
Good | Fair | Excellent | Poor | Excellent | Fair | Fair | Good | ★ None | $None/user |
A Virtual Delivery Center for Acquia Customer Data Platform
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Acquia Customer Data Platform
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists