Optimize every experience with experimentation and personalization.
AB Tasty is a comprehensive experimentation and personalization platform that enables brands to optimize their digital experiences. The product offers A/B testing, multivariate testing, server-side testing, feature flagging, and AI-powered personalization. It helps businesses increase conversions, improve customer engagement, and drive revenue by delivering tailored experiences across web, mobile, and server-side applications. AB Tasty's features include a visual editor for easy experimentation setup, real-time analytics, audience segmentation, and integrations with popular tech stacks. With AI-driven recommendations and automated personalization campaigns, marketers and product teams can experiment with confidence and deliver relevant content to their users. The platform is designed for midsize to enterprise companies, particularly in retail and e-commerce, to optimize every touchpoint in the customer journey.
Use A/B testing and personalization to increase conversion rates on product pages and checkout flows.
Deliver targeted content and offers to different audience segments based on behavior and demographics.
Gradually release new features to specific user groups to minimize risk and gather feedback.
AB Tasty pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Easily create and run A/B tests on any element of your website or app.
Deliver tailored experiences using AI-driven recommendations and segmentation.
Safely roll out new features to specific audiences with feature flags.
Make changes to your website visually without coding.
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Track visitor behavior and optimize campaigns
Sync customer data and personalize experiences
Run experiments on Shopify storefronts
Integrate A/B testing with WordPress sites
Combine optimization data with Adobe Analytics
Personalize marketing based on HubSpot contacts
Classification: None
None DPA available
Not disclosed
✗ Not supported
None
Not assessed
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
A
AB Tasty This product
|
Good | Good | Excellent | Fair | Good | Fair | Good | Excellent | — | $Custom/user |
|
OP
Optimizely
|
Excellent | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
|
VW
VWO
|
Good | Excellent | Good | Excellent | Good | Good | Excellent | Good | ★ None | $None/user |
|
GO
Google Optimize
|
Fair | Excellent | Poor | Excellent | Good | Fair | Excellent | Poor | ★ None | $0/user |
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Pay for results, not hours
Clear deliverables at each phase
Access to certified specialists