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AB Split Test
AB Split Tests in WordPress made easy
About AB Split Test
AB Split Test is a WordPress plugin that enables users to conduct A/B and split tests directly within their WordPress site without relying on external services. It integrates with popular page builders such as Elementor, Beaver Builder, Bricks, Breakdance, and WPBakery, allowing testing of pages, posts, blocks, global design elements, and more. The plugin offers point-and-click testing, AI-powered suggestions via its CROassist AI agent, and automated winner selection through Bayesian statistics. It is privacy-focused, storing all data locally in WordPress and using no remote cookies or servers. Features include heatmaps, scrollmaps, unlimited tests and variations, targeting and segmentation, and integration with analytics plugins. AB Split Test offers a free Lite version for sites with low traffic and paid plans for unlimited usage. The plugin is designed to help marketers and website owners optimize conversions, increase sales, bookings, and leads without technical complexity.
Challenges It Solves
- Difficulty setting up A/B tests without technical expertise
- High cost and complexity of external split testing tools
- Privacy concerns with remote servers and third-party cookies
- Lack of integration with WordPress page builders
Screenshots
Use Cases
Optimizing Landing Pages
Test different headlines, images, and calls-to-action on WordPress landing pages to improve conversion rates.
eCommerce Conversion Improvement
A/B test product pages, pricing displays, and checkout flows to increase sales and average order value.
Lead Generation Enhancement
Test form layouts, button colors, and copy to maximize lead capture on WordPress sites.
Pricing
Custom pricing — built for your team
AB Split Test pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Click any element on your site to create a split test with AI-generated variations.
AI-powered assistant that analyzes your site and suggests personalized optimization tests.
Automatically determines the winning variation using Bayesian statistics when enough data is collected.
All data stored locally in WordPress with no remote cookies or servers, ensuring GDPR compliance.
Create as many tests and variations as you need without usage limits or credit systems.
Visualize user behavior to identify optimization opportunities through click and scroll heatmaps.
What Reviewers Say
What works well
- Deep integration with popular WordPress page builders (Elementor, Beaver Builder, etc.)
- Privacy-focused: all data stays on the user's server, no third-party cookies
- AI assistant helps generate test suggestions and optimize content
Common concerns
- Only works with WordPress, limiting its use to WordPress-based websites
- Free Lite version has significant limitations (1 test, 1 variation, traffic cap)
Reviews
No reviews yet for AB Split Test
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
WooCommerce
Track revenue and conversion per variation; order value optimization.
Easy Digital Downloads
Monitor purchase conversions and revenue for digital products.
Elementor
Test Elementor widgets, sections, and templates with point-and-click.
Beaver Builder
Test Beaver Builder modules, rows, and saved templates.
Bricks Builder
Test Bricks elements, sections, and theme styles.
Google Analytics
Pass test data and conversions into GA for unified reporting.
Cloudflare
Cache-friendly serving of test variations; auto-exclude from Cloudflare cache.
WP Rocket
Auto-clear and exclude test pages from WP Rocket cache.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy AB Split Test in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- WordPress site (self-hosted)
- Admin access to install plugins
- PHP 7.4+ and MySQL 5.6+
Configuration Options
- License key activation
- AI agent enable/disable
- Cookie consent mode toggle
- Heatmap activation
How AB Split Test Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
A
AB Split Test This product
|
Good | Excellent | Fair | Excellent | Good | Fair | Excellent | Excellent | — | $49/user |
|
GO
Google Optimize
|
Good | Good | Fair | Excellent | Excellent | Good | Excellent | Fair | ★ None | $0/user |
|
VW
VWO
|
Excellent | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $199/user |
|
NA
Nelio A/B Testing
|
Fair | Good | Fair | Good | Fair | Fair | Good | Good | ★ None | $29/user |
A Virtual Delivery Center for AB Split Test
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers AB Split Test
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists