Introduction
MFI Medical, established in 1980, has been a key player in providing quality medical supplies. With a vast product portfolio including anesthesia machines, audiometers, and more, MFI faced challenges in managing customer inquiries efficiently due to their growing customer base. This led to extended First Response Times (FRT), impacting customer satisfaction.
The Problem
As MFI's product range expanded, so did the volume of customer inquiries. The surge in queries overloading the support team resulted in a FRT of nearly 5 hours. This delay was detrimental to revenue growth as prompt responses to queries, especially from first-time customers, are crucial in the medical equipment industry.
The Solution
Yuma AI emerged as a strategic solution for MFI Medical, enabling them to automate 45% of customer inquiries and significantly reduce FRT from over 4 hours to under 30 minutes. CEO Augustus Wiesel highlighted Yuma's efficiency in managing queries and its seamless integration with MFI's operations.
Outcomes
Implementing Yuma resulted in substantial time and cost savings for MFI, with an annual saving of $30,000 and eight days per month. The AI also boosted customer satisfaction, evident in the increase in Google ratings from 3.5 to 4.4 stars. The automation of complex workflows and the ease of navigating various platforms have further enhanced MFI's operational efficiency.
Conclusion
MFI Medical's transformation journey exemplifies the power of innovation in meeting customer service demands. Yuma AI played a pivotal role in streamlining operations, enhancing customer satisfaction, and driving efficiency. With Yuma's support team ensuring seamless integration and customization, MFI has successfully elevated its customer support capabilities.
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