Introduction to CABAIA
CABAIA, a renowned French leather goods and accessories company established in 2015, experienced rapid growth with a network of 40 boutiques and an e-commerce platform. Annual sales soared to €100 million, leading to an influx of customer inquiries across platforms.
Challenges Faced
During peak seasons like September and November-December, CABAIA struggled with onboarding and training agents quickly to handle the high volume of tickets. With 132,000 tickets handled in 2023 alone, the need for automation to relieve agents from repetitive tasks became evident.
Implementing Yuma AI
In January 2024, CABAIA integrated Yuma AI with their CX stack to automate routine ticket handling, enabling agents to focus on complex cases. Yuma efficiently manages top tickets like order modifications and guarantee claims, providing instant responses and detailed product information.
Impacts and Outcomes
The deployment of Yuma AI resulted in a 74% cost reduction per ticket, saving €9,675 within six months. The automation led to efficiency gains, instant responses, and improved customer satisfaction by 0.7 points. Yuma's flexibility and strategic impact prompted a reorganization within CABAIA's customer service.
Future Prospects with Yuma AI
Moving forward, CABAIA plans to leverage Yuma's capabilities further to enhance automation and streamline customer support processes. The partnership with Yuma has empowered CABAIA to efficiently handle peak seasons and focus on value-added interactions, setting a new standard in customer support operations.
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