Introduction to The SalesStar Podcast
The SalesStar Podcast, hosted by SalesTechStar's Director of Content Strategy, Paroma Sen, features B2B and sales thought leaders sharing their experiences in the sales and technology industry with the global community of Sales and SalesTech professionals. The podcast aims to connect sales professionals with valuable insights and tips.
Episode Highlights and Topics Covered
In each episode of The SalesStar Podcast, trending insights and tips on technology sales and sales tech are shared in under 10 minutes. The podcast covers a wide range of topics such as B2B marketing trends, sales intelligence best practices, customer success models, and the impact of sales automation on sales processes. It also explores emerging trends in HR tech, improving customer and employee experiences, and optimizing pricing and positioning in B2B.
Featured Episodes and Guests
Some of the notable episodes featured on The SalesStar Podcast include discussions with industry experts such as Shawn Herring, VP Marketing at PandaDoc, Mike Burton, Co-Founder & SVP Data Sales at Bombora, and Dave Dabbah, CMO at CleverTap. The podcast also includes insights from CEOs, CROs, CMOs, and other senior leaders in the sales and marketing space, providing diverse perspectives on the latest technologies and trends.
Insights into SalesTech and Revenue Trends
The SalesStar Podcast delves into crucial topics like intent data in B2B sales and marketing, the changing role of B2B CMOs, building impactful customer success models, and streamlining B2B marketing and sales efficiencies. It also explores the impact of sales automation, the rise of intent data, and the evolving digital transformation trends affecting the sales landscape.
Future Focus and Takeaways
With a focus on driving better team efforts, boosting customer engagement, and improving sales processes, The SalesStar Podcast offers actionable insights and practical tips for sales and marketing professionals. By showcasing the latest tools and technologies in the sales tech industry, the podcast equips listeners with valuable knowledge to enhance their sales strategies and drive growth.
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