Veeva Quality: Enhancing Customer Engagement with Key People Insights

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Veeva Quality: Enhancing Customer Engagement with Key People Insights

Veeva Quality Overview

Veeva Quality offers a comprehensive solution called Veeva Link Key People, which focuses on providing essential customer insights for more relevant engagement. This tool enables users to identify key experts, view their activities, and receive notifications on individuals and their scientific contributions that are most relevant to their work. By utilizing Veeva Link Key People, medical and commercial teams can access highly curated profiles of scientific, digital, and clinical leaders, allowing for more personalized and impactful interactions.

Features and Data Insights

Veeva Link Key People consists of over 4 million profiles that encompass publications, clinical trials, conferences, associations, guidelines, grants, payments, social media presence, news mentions, and patient demographics by disease and drug class. This data is sourced from a wide array of reliable public sources such as PubMed, conference websites, and social media feeds. Users can access this valuable information through a web or mobile application, API, and data files, with seamless integration into CRM systems. The product is available in more than 85 countries and covers all major therapeutic areas, ensuring a global reach and relevance.

Customer Impact and Success Stories

Veeva Link Key People has made a significant impact on the industry landscape, with 15 out of the top 20 biopharmaceutical companies using the tool. Furthermore, 77% of users reported experiencing better engagement due to its robust features. A customer success story from Alan McDougall, SVP and Head of Medical Affairs at Astellas, highlights how Veeva Link enabled them to swiftly identify key individuals in a new therapeutic area, enhancing their strategic approach and decision-making process.

Benefits of Veeva Link Key People

Veeva Link Key People offers numerous advantages, including more relevant KOL engagement, ease of finding the right experts, real-time tracking of scientific activities, and personalized customer interactions based on scientific interests. The product is trusted by a diverse range of biopharmaceutical companies, both large and small, showcasing the universal appeal and effectiveness of its features.

Customer Resources and Testimonials

Veeva provides various resources for customers interested in exploring Veeva Link Key People further. These include customer stories, demos, product sheets, eBooks, and video series that showcase the product's capabilities and success stories. Testimonials from leading companies like GSK and Pfizer attest to the transformative power of deep customer insights provided by Veeva Link Key People.

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