Enhancing Commercial Strategy with Veeva Compass National

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Enhancing Commercial Strategy with Veeva Compass National

Overview of Veeva Compass National

Veeva Compass National is a cutting-edge solution that provides projected prescriptions and procedures data at the state and national level for both retail and non-retail products, covering over 4,000 brands in the U.S. market. This innovative product is designed to support commercial operations such as forecasting, market share tracking, and developing effective commercial strategies. It offers a more comprehensive and transparent view of the market, considering the evolving distribution channels in the pharmaceutical industry.

Key Features and Impact

With access to Compass National, users benefit from high-quality, transparent projected data encompassing over 4,000 brands, a 3-year history, and more than 5.9 billion annual total transactions. This comprehensive data enables organizations to understand pharmaceutical brand performance, gain insight into total prescriptions and procedures, projected total and new patients, and drive efficient commercial strategies. Users can leverage the unlimited data access to inform performance reporting, forecasting, and market share, ultimately making data-driven decisions with confidence.

Customer Testimonial and Feedback

According to Mike Rifflard, Vice President of Operations at ANI Pharmaceuticals, the implementation of Veeva Compass has significantly accelerated their product launch initiatives by providing field teams with a complete and timely view of their customers. This testimonial underscores the practical impact and effectiveness of Compass National in real-world commercial scenarios.

Resources and Further Exploration

For those seeking more information or interested in exploring the capabilities of Veeva Compass National, various resources are available, including blog posts, articles, videos, and product briefs. These resources delve into topics such as leveraging modern prescription and procedure data for commercialization, finding new prescribers for improved territory alignments, and driving patient-centricity through modern data analytics.

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