Understanding GDPR and Its Impact on Businesses
The General Data Protection Regulation (GDPR) enacted on May 25, 2018, significantly influences how businesses handle data from individuals residing in the European Union (EU). In essence, it requires businesses to adhere to strict data privacy regulations to protect the personal information of EU citizens.
Data Processing Agreement (DPA)
Unbounce is committed to ensuring the privacy and security of its customers' data by offering a Data Processing Agreement (DPA). This agreement outlines the responsibilities and obligations regarding data processing, ensuring transparency and regulatory compliance.
Data Storage and Transfer
Unbounce has taken measures to enhance data security by moving all lead data to servers located within the EU. This geographical restriction ensures that data collected through forms on Unbounce landing pages is stored securely and complies with GDPR guidelines.
Data Protection Officer and Right to Be Forgotten
Unbounce has appointed a Data Protection Officer (DPO) to oversee data protection processes. Additionally, in adherence to GDPR's 'Right to Be Forgotten,' Unbounce allows users to request the deletion of their personal data, ensuring compliance with data erasure requests within 30 days.
Legal Basis of Processing and Lead Data Security
Unbounce emphasizes the lawful basis of processing data by requiring explicit consent from data subjects. Moreover, the platform ensures lead data security by employing secure HTTPS connections to encrypt data both in transit and at rest, protecting the integrity of user information.
Compliance with Privacy Standards
Unbounce aligns with global data privacy regulations, including the Canadian Anti-Spam Legislation (CASL) and Payment Card Industry Data Security Standard (PCI-DSS), to provide comprehensive data protection measures. The platform's commitment to privacy by design enhances the trust and confidence of its users.
GDPR Compliance for Landing Pages
To assist marketers in GDPR compliance, Unbounce offers tools and resources to design landing pages that prioritize data privacy protection. From opt-in consent mechanisms to compliant form builders, Unbounce equips users with the means to create GDPR-compliant landing pages and ensure data security.
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