The Challenge of Integrating CRM with WhatsApp
Bricksave, a real-estate crowdfunding platform, faced the challenge of integrating their custom CRM with WhatsApp Business API. They required a conversational platform that could seamlessly embed their CRM and provide essential customer service features like website live chat, canned responses, and mobile app access.
Finding the Perfect Solution with Tiledesk
After evaluating multiple messaging platforms, Bricksave's CTO, David Balmbra, discovered Tiledesk. It offered a low-code integration platform that allowed them to build custom apps on top of Tiledesk. This solution empowered them to create a graphical interface, embed their CRM within Tiledesk console, and integrate video conferencing software for a comprehensive customer service experience.
Tiledesk's Seamless Integration Process
Through Tiledesk, Bricksave streamlined their customer interactions. The website live chat functionality seamlessly engaged users, providing personalized experiences based on user details. Additionally, new website signups triggered automated WhatsApp messages via Twilio API, enhancing lead generation and customer communication. Tiledesk's webhook notifications facilitated real-time CRM updates, optimizing customer data management.
Benefits of Tiledesk for Bricksave
Bricksave's CMO, Andy Golding, highlighted Tiledesk's positive impact on their customer contact strategy. This integration opened new communication touchpoints, improved response rates, and saved administrative time for the Sales Team. Andrea Leo, Tiledesk's CTO, emphasized the platform's commitment to delivering useful, well-functioning apps that prioritize data security and user experience.
Exploring Tiledesk's Additional Features
Tiledesk offers a range of features to enhance WhatsApp Business integration, including the ability to create customized apps and connect directly to WhatsApp Business API at no extra cost. Users can leverage Tiledesk's intuitive interface to optimize their customer service operations and drive engagement across multiple channels.
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