Introduction to Bricksave's Need for WhatsApp Business API CRM Integration
Bricksave, a global real estate crowdfunding platform based in London, raised over $4 million in funding in the past 6 years. They sought a business messaging solution to communicate with their international clients via WhatsApp and their website.
Key Requirements of Bricksave for WhatsApp Integration
Bricksave used a custom CRM to provide better service to their international customers. They needed a conversational platform integrating with their CRM to give human agents access to all customer information. Their requirements included WhatsApp integration via Twilio, website live chat integration, pre-built responses for common queries, and a mobile app for easy communication access.
Evaluation of Messaging Platforms and Tiledesk Solution
After evaluating multiple platforms, Bricksave's CTO, David Balmbra, found Tiledesk to be the suitable solution. Tiledesk is an open-source low-code integration platform that allows users to create contextually relevant apps seamlessly. These apps can extend the functionality of Tiledesk in various ways, such as embedding CRM or video conferencing software within the Tiledesk console.
Technical Implementation of Tiledesk Integration
David Balmbra shared details of how the integration with Tiledesk worked. It facilitated website live chat, automated WhatsApp messages to new website sign-ups, lead assignment within their CRM, and data synchronization between Tiledesk and their CRM, ensuring updated customer information.
Benefits and Testimonials from Bricksave's CMO and Tiledesk's CTO
CMO of Bricksave, Andy Golding, highlighted the significant benefits Tiledesk brought to their customer contact strategy. It opened a new communication channel with good response rates, streamlined processes, and allowed the sales team to focus on revenue generation. Tiledesk's CTO, Andrea Leo, emphasized the platform's commitment to functionality, reliability, and data privacy, ensuring users a secure and efficient experience.
Exploring Tiledesk Applications and WhatsApp Integration Guide
Bricksave successfully used Tiledesk to create custom applications integrating with their CRM. Tiledesk offers a comprehensive WhatsApp Business API integration guide, including setup instructions and additional features. Users can seamlessly connect Tiledesk with WhatsApp Business without any extra costs, enhancing their customer communication capabilities.
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