Terminus: Unifying Go-to-Market Success with Integrated Solutions

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Terminus: Unifying Go-to-Market Success with Integrated Solutions

About Terminus

Terminus is a leading platform in the account-based marketing space, focused on unifying go-to-market success. Their mission is to provide integrated data and tools that empower GTM teams to make informed decisions and optimize strategies. Trusted by top brands like Dow Jones, Gainsight, and BazaarVoice, Terminus enables customers to build a revenue growth engine through first-party data, best-in-class advertising, and a multi-channel engagement platform. With a track record as a G2 leader in ABM for 20 consecutive quarters, Terminus continues to drive success for its clients.

Non-stop Growth and Origin Story

Since its inception, Terminus has demonstrated consistent growth and innovation. The company's name is inspired by the city of Atlanta, originally named Terminus due to being the ultimate destination for all trains in America. Similarly, Terminus aims to be the central point of origin for its customers, simplifying their journey to success. Embracing core values of being Dedicated, Risk-Taking, Inventive, Valued, and Energized, the Terminus team is committed to driving excellence and pushing boundaries in the industry.

Dedication to Success

Terminus values its team members and fosters a supportive environment focused on personal and professional growth. With a commitment to diversity, inclusion, and equity, Terminus believes in the power of a varied workforce. The company offers a range of employee benefits, from health and wellness support to paid parental leave and volunteer opportunities. Terminus is dedicated to creating a culture that encourages collaboration, creativity, and individuality, ensuring that every team member contributes to the overall success and innovation of the company.

Empowering Go-to-Market Strategies

Terminus offers a comprehensive platform that helps businesses create awareness, build pipelines, accelerate pipeline growth, retain customers, and expand their customer base. With features like the Prospect Engine, Ad Experiences, Chat Experiences, Email Experiences, and Web Experiences, Terminus provides a one-stop solution for all GTM needs. The platform's emphasis on personalized and data-driven marketing ensures that companies can engage with their target audience effectively and drive meaningful results.

Supported by Industry Leaders

Terminus is proud to have the backing of top investors, showcasing confidence in their innovative approach and growth potential. With a commitment to excellence, diversity, and inclusivity, Terminus continues to lead the way in the ABM space, providing cutting-edge solutions that empower businesses to achieve their go-to-market objectives. By focusing on customer success, employee satisfaction, and industry leadership, Terminus remains at the forefront of driving growth and success for its clients.

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In today's marketing landscape, the reliance on third-party data is fading. Identifying and targeting in-market buyers has become increasingly challenging, with decision makers becoming harder to reach. Terminus recognizes this shift and provides a solution by enabling businesses to create a robust first-party data asset that is independent of cookies. This approach ensures that you can connect with your ideal customers more effectively.

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Empowering Your GTM Success with Terminus - A Comprehensive Overview

Terminus: Unifying Go-To-Market Success

Terminus stands as a pioneering platform in the realm of account-based marketing, aiming to streamline and optimize your go-to-market strategies. The core mission of Terminus is to equip GTM teams with integrated data and tools, enabling them to make informed decisions that drive revenue growth. Renowned customers like Dow Jones, Gainsight, and BazaarVoice have leveraged Terminus to construct a robust revenue growth engine, leveraging first-party data, top-notch advertising, and a versatile multi-channel engagement platform. Terminus has solidified its position as a G2 leader in ABM for an impressive 20 consecutive quarters.

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Empower Your Sales and Marketing Teams

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Enhancing Customer Engagement with Terminus Web Experiences

Personalization Drives Engagement

Terminus offers a solution that allows businesses to turn every page on their website into a personalized landing page. By leveraging Web Experiences, users can create impactful buyer experiences through coordinated, personalized, and scalable multi-channel campaigns. This feature enables users to bring their campaigns to life by utilizing targeted pop-ups, overlays, and embedded personalization. With Terminus, businesses can build better buyer journeys by surfacing the right message to the right person as soon as they land on the website. Users can natively personalize any section of the website to guide visitors through the buying journey and target audiences based on account name, industry, on-site behaviors like exit intent, and more.

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