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Products-Terminus

Terminus Ad Experiences: Transforming B2B Advertising Solutions with Personalized, Scalable Campaigns

Enhancing ABM with Terminus

Terminus stands out in the realm of Account-Based Marketing (ABM) platforms by providing marketers with unparalleled returns on their advertising investments. With Terminus, businesses can achieve remarkable outcomes, including a 60% reduction in CPMs, an 85% decrease in ad fraud, expanded targeting options, and an enhanced return on ad spend (ROAS). These significant advantages position Terminus as a leader in delivering value and maximizing the impact of advertising strategies.

Unforgettable Ad Experiences

Terminus allows businesses to curate unforgettable ad experiences by orchestrating meticulously designed, personalized, and scalable multi-channel campaigns. In the current work-from-home landscape, Terminus offers a distinctive advantage in aiding companies to effectively connect with their target audiences. By leveraging Terminus, marketers can tailor messages that resonate with over 690 million professionals at more than 50 million companies through various channels such as LinkedIn, Display Ads, retargeting, Connected TV, and audio, all managed directly from the Terminus platform.

Data-Driven Account Targeting

Terminus enables a shift away from conventional marketing funnels towards data-centric targeting decisions. Marketers can reach accounts displaying genuine interest based on intent signals, website engagement metrics, relationship scores, job titles, and lookalike audiences. By leveraging quality data for account targeting, businesses can enhance the efficiency and effectiveness of their advertising campaigns, driving higher engagement and conversion rates.

Optimizing Ad Spend

Through its advanced targeting capabilities, Terminus empowers businesses to optimize their ad spend effectively. With features such as contextual targeting, IP targeting, cookie targeting, and global targeting, Terminus ensures 85% lower ad fraud rates, reduced CPMs compared to competitors, and enhanced campaign performance. By focusing on reaching the right audience with precision, businesses can maximize their advertising ROI and drive meaningful outcomes.

Multichannel Reach and Performance

Terminus elevates marketing strategies by offering diverse avenues to engage the target audience effectively. Through Terminus Ad Experiences, businesses can expand their reach and enhance brand visibility across various channels. By enabling comprehensive ad tracking and performance measurement, Terminus empowers marketers to refine their strategies, enhance targeting precision, and achieve significant return on investment.

Innovative Targeting Technologies

Terminus leverages cutting-edge targeting technologies to ensure that ads reach the right audience irrespective of their location. Whether individuals are working remotely, traveling, or in office settings, Terminus ensures that brands can connect with their target audience seamlessly. By leveraging innovative targeting solutions, Terminus enables businesses to enhance the effectiveness and impact of their advertising campaigns.

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Empowering Your GTM Success with Terminus - A Comprehensive Overview

Terminus: Unifying Go-To-Market Success

Terminus stands as a pioneering platform in the realm of account-based marketing, aiming to streamline and optimize your go-to-market strategies. The core mission of Terminus is to equip GTM teams with integrated data and tools, enabling them to make informed decisions that drive revenue growth. Renowned customers like Dow Jones, Gainsight, and BazaarVoice have leveraged Terminus to construct a robust revenue growth engine, leveraging first-party data, top-notch advertising, and a versatile multi-channel engagement platform. Terminus has solidified its position as a G2 leader in ABM for an impressive 20 consecutive quarters.

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Transform Your Sales Pipeline with Terminus Prospect Engine

Empower Your Sales and Marketing Teams

In the fast-paced world of sales and marketing, stress about building a pipeline is a common challenge. However, stress alone isn't a strategy. Terminus offers a solution to this challenge with its Prospect Engine. This powerful tool enables you to fill your pipeline with the right prospects, ensuring that you are targeting accounts that match your Ideal Customer Profile (ICP) and show in-market signals. By prioritizing and activating best-fit accounts in your CRM, as well as discovering new potential accounts, you can accelerate your pipeline growth.

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Enhancing Customer Engagement with Terminus Web Experiences

Personalization Drives Engagement

Terminus offers a solution that allows businesses to turn every page on their website into a personalized landing page. By leveraging Web Experiences, users can create impactful buyer experiences through coordinated, personalized, and scalable multi-channel campaigns. This feature enables users to bring their campaigns to life by utilizing targeted pop-ups, overlays, and embedded personalization. With Terminus, businesses can build better buyer journeys by surfacing the right message to the right person as soon as they land on the website. Users can natively personalize any section of the website to guide visitors through the buying journey and target audiences based on account name, industry, on-site behaviors like exit intent, and more.

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Empowering Your Brand Awareness with Terminus

Drive Brand Awareness and Engagement

In today's competitive business landscape, brand awareness is crucial for success. Your prospects can't purchase from you if they are not aware of your existence. Terminus offers a solution to this problem by helping you open the right doors and create brand awareness effectively. By leveraging intent and web-engagement data, Terminus allows you to insert your brand into the online interactions of your target audience, ensuring that your message resonates with them. This targeted approach increases the chances of putting your brand in front of the right people at the right time, leading to enhanced brand recognition and engagement.

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Maximizing Customer Retention with Terminus: A Comprehensive Solution

Understanding Customer Retention with Terminus

Terminus offers a powerful solution for businesses looking to enhance customer retention. By creating a renewal journey that aims to transform at-risk customers into loyal advocates, Terminus enables companies to delve deeper into their customer relationships. This goes beyond a single conversation - it's about cultivating a mindset focused on customer success. With Terminus, businesses can segment customers based on various criteria, such as renewal dates, at-risk status, or product package. This segmentation allows for tailored digital experiences that cater to each customer's specific needs, fostering stronger relationships and increasing retention rates.

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