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Utilizing Sentiment Analytics for COVID Vaccination Improvement - Syntasa

California's Office of Digital Innovation and Syntasa Collaboration

Syntasa's collaboration with California's Office of Digital Innovation (ODI) has proven vital in enhancing the state's COVID vaccine response. By utilizing sentiment analytics, ODI gained valuable insights into the sentiments of Californians regarding the COVID vaccine. This enabled a better understanding of willingness and hesitancy towards vaccination, essential for California's Vaccinate All 58 campaign.

Customer Overview and Problem Statement

ODI partners with various California state agencies and departments to integrate human-centered design and technology for process redesign and service improvement. Understanding people's attitudes, concerns, and needs is crucial to their work. By leveraging Syntasa's solutions, ODI was able to build digital infrastructure that effectively utilized California's vast digital footprint. This infrastructure helped promote surveys on ca.gov websites, automate data collection and analysis, and utilize Natural Language Processing to identify trending topics.

Scaling Sentiment Analysis for Vaccine Distribution

Through digital surveys and advanced statistical methods, ODI scaled sentiment analysis to the zip code level for COVID vaccine distribution. The data obtained played a pivotal role in devising effective advertising strategies and determining vaccine allocation to areas with high acceptance rates. This targeted approach was instrumental in optimizing the vaccine distribution process and increasing vaccination rates, particularly in underserved communities.

Sentiment Analytics Capabilities by Syntasa

Syntasa's sentiment analytics capabilities offer a comprehensive solution for monitoring digital behavior and evaluating constituent sentiment. Users can track popular topics, monitor sentiment trends, and identify focus areas for targeted efforts. With flexible data ingestion options, including surveys, vaccination metrics, news, social media, and search data, Syntasa enables quick and easy data processing. The platform offers sentiment and narrative dashboards, advanced AI/ML modeling, and a private, scalable cloud infrastructure for secure data management.

Syntasa's Collaboration with Google Cloud

Syntasa's collaboration with Google Cloud enhances the platform's capabilities by leveraging the power and potential of Google Cloud infrastructure. As an official Google Cloud Platform Partner, Syntasa's application is available on the Google Cloud Marketplace, providing users with a seamless experience to access and utilize the platform's features. This partnership underscores Syntasa's commitment to unleashing the full potential of data without limits, empowering organizations to derive valuable insights and drive informed decision-making.

Harnessing Data for Improved Decision Making

Syntasa's sentiment analytics solution offers organizations a powerful tool to harness data and extract actionable insights. By tapping into digital behavior and sentiment analysis, Syntasa enables users to stay informed about trends, sentiments, and focus areas for effective decision-making. With a focus on quick data ingestion, advanced analytics, and secure cloud infrastructure, Syntasa empowers organizations to maximize the value of their data and drive strategic outcomes.


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