Syntasa Audiences: Empowering Marketers with First-Party Data Solutions

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Syntasa Audiences: Empowering Marketers with First-Party Data Solutions

Revolutionizing Marketing Strategies

Syntasa's Audiences solution revolutionizes marketing strategies by empowering marketers with first-party data to reach customers across multiple channels. With over 0 Audiences managed and $0m incremental revenue generated, Syntasa is trusted by some of the world's most innovative companies. For example, a Global Airline Carrier can predict traveler behavior using Syntasa's ID Graph to connect online behavior with customer profile data. Similarly, a Multinational Electronics Company doubled their conversions by expanding audiences beyond traditional business rules. Lenoveo successfully predicts purchasing likelihood by leveraging algorithmic retargeting and attribution. Currys also benefitted, creating over 200 audience segments through customer profiles for personalized experiences.

Why Choose Syntasa Audiences?

In today's landscape of third-party cookie deprecation and privacy regulations, traditional tracking methods are becoming obsolete, leading to lower match rates and reduced ROI. However, with Syntasa's Audiences solution, companies can shift to first-party data strategies for effective targeting and personalization. This solution allows for the collection of data from various sources like events, online behavior, and offline channels, consolidating all customer data for marketing segmentation. Additionally, the easy-to-use interface of Audiences enables quick audience segment creation without IT support, while also facilitating seamless activation across multiple marketing channels from the data warehouse.

Enhanced Capabilities of Audiences

Syntasa's Audiences solution offers advanced add-ons like real-time data collection frameworks for timely content delivery, sophisticated data science models for enhanced audience targeting, and an ID Graph for improved identity resolution. The ID Graph technology improves match rates and resolves user identities across devices, leading to accurate predictions and personalized marketing efforts. Moreover, the solution's four-step process, from data ingestion to pushing audiences to destinations, simplifies audience building and activation for marketers.

Industry Recognition and Potential

Syntasa is a recognized industry leader, acknowledged by Gartner as a Cool Vendor, and has received accolades from 451 Research and ECommerce Awards. With Syntasa's Audiences solution, marketers can unleash the full potential of their data, maximize ROI, and enhance customer engagement across diverse platforms. By booking a demo, businesses can dive into the world of first-party data strategies and experience the seamless integration and activation of audiences for optimized marketing campaigns.

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