Transforming Concepts into Reality: The Story of Skyfii's Spectacular Display for Pacific Fair

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Transforming Concepts into Reality: The Story of Skyfii's Spectacular Display for Pacific Fair

Phase 1: Conceptualizing Groundbreaking Advertising Displays

The journey from concept to reality for Skyfii's project at Pacific Fair in collaboration with AMP Capital was an 18-month-long endeavor that commenced even before the mall's grand opening in August 2015. The challenge was to create two iconic digital displays that not only generated advertising revenue but also seamlessly integrated with the mall's architecture and ambiance. Skyfii, along with AMP, delved into an extensive research phase to explore innovative display designs worldwide, aligning them with the mall's thematic elements of Surf, Sand, and Hinterland. The result was a series of curved display options that harmonized with the organic architecture while meeting the commercial objectives set by AMP.

Phase 2: Designing the Spectacular Displays

The vision materialized into two distinct designs - the Reef design for the oculus atrium space and the Myer atrium wave shape. The Reef design featured an array of curved displays strategically positioned to engage consumers from all angles, accentuated with a stunning glass 'bubble' chandelier. On the other hand, the Myer atrium display required a unique LED solution that could elegantly curve across its faces while providing exceptional advertising space. These designs were a testament to Skyfii's collaboration with NanoLumens and local design partner Tiller Design to deliver visually striking yet functional displays.

Phase 3: From Design to Fabrication

Once the designs were finalized, the project transitioned to the fabrication phase, where a specialized team handled manufacturing and installation. Skyfii's project management ensured seamless coordination between NanoLumens, AMP, and Digi Corporate for the display's production. The rigorous testing and assembly processes at NanoLumens in Atlanta guaranteed the displays' quality and safety during shipping to Australia.

Phase 4: Successful Installation and Realization

The final phase involved the installation by Digi Corporate, showcasing their engineering expertise in suspending the displays. Despite the complex geometry of the displays, the experienced assembly team efficiently set up all three Reef displays within a short span, with the Myer display following suit. The flawless curvature and wide viewing angles of the NanoLumens displays brought Skyfii's design concept to fruition, overcoming technical challenges like wide viewing angles, fine pixel pitch, lightweight requirements, and slim designs.

Turning Concepts into Commercial Success

The Skyfii project at Pacific Fair exemplifies how innovative design coupled with cutting-edge technology can lead to commercial success. The collaboration between Skyfii, NanoLumens, and other partners showcased how thoughtful design and product innovation can transform concepts into a visually stunning reality. The sleek, curved displays at Pacific Fair stand as a beacon of creativity and technical ingenuity, capturing the essence of the mall's themes while providing a lucrative advertising platform.

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