Revolutionizing Retail with Large Format DOOH Displays at QIC Castle Towers

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Revolutionizing Retail with Large Format DOOH Displays at QIC Castle Towers

Introduction to QIC Castle Towers Expansion

In December 2019, Castle Towers in Sydney underwent a monumental $180 million expansion, introducing a dynamic marketplace and a food court connected to the Castle Hill metro station via a pedestrian tunnel. To complement this retail transformation, QIC Global Real Estate (QICGRE) embarked on establishing a large-format digital display network at the mall.

Collaboration with Digital Place Solutions (DPS)

Digital Place Solutions (DPS) partnered with QICGRE to offer design, procurement, installation, and commissioning expertise for this innovative digital display network at Castle Towers. The collaboration aimed to enhance customer engagement and provide a platform for impactful advertising.

Strategic Display Placements and Specifications

The first LED display was strategically positioned in a high-value fashion precinct, featuring a slim-line double-sided portrait display that spans 2.4 metres wide by 4.3 metres high with a high-quality resolution of 640 pixels by 1120 pixels. This display, visible across three levels of the atrium, effectively conveys messages to shoppers and third-party advertisers with its powerful impact.

Innovative Landscape Displays for Enhanced Reach

A large landscape display measuring 8.5 metres long by 2.5 metres high was embedded in the entry wall of the pedestrian tunnel connecting Castle Towers to the metro station. With outstanding resolution and a 32:9 aspect ratio, this display offers ample space for engaging content and advertising opportunities in the large format DOOH network.

Maximizing Impact with Premium Locations

DPS installed a third internal large format landscape display in the high-profile Fresh Food precinct, ensuring maximum visibility for advertisers in a prime location. With dimensions of 7.0 metres by 2.0 metres and exceptional resolution, this display further expands QICGRE's reach and content management capabilities.

Extending Commercial Life and Enhancing Arrival Experience

A fourth display strategically placed in the car park captures the attention of customers arriving by car. By relocating this display to a key intersection point, QICGRE optimizes its advertising reach while accommodating the new double-sided suspended portrait display internally, contributing to a seamless customer experience.

Unlocking the Potential of Digital OOH Media

With its expertise in designing and implementing large format DOOH displays, Digital Place Solutions plays a vital role in transforming retail spaces like QIC Castle Towers. By leveraging innovative technologies and strategic placements, these displays not only enhance customer engagement but also offer lucrative advertising opportunities for brands, ultimately revolutionizing the retail experience.

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