Revolutionizing Retail: The Timepiece at GPT Karrinyup Shopping Centre

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Revolutionizing Retail: The Timepiece at GPT Karrinyup Shopping Centre

Introduction to The Timepiece

The Timepiece, located at the GPT Karrinyup Shopping Centre in Perth, Australia, is a ground-breaking LED installation that has redefined digital design in the Australian retail landscape. This installation, known for its complexity and unique features, stands out as a symbol of innovation and modernity in the retail sector.

Collaboration and Development

The project was brought to life through a collaboration between NanoLumens, a leading creator of LED visualization solutions, and Digital Place Solutions (DPS), an Australia-based digital place consultancy. The Timepiece consists of a four-sided clock sphere and a rotating double-sided pendant, suspended from a two-story ceiling at the shopping centre. The meticulous development process involved various partners and experts to ensure the successful execution of this innovative digital installation.

Design and Functionality

The Timepiece project was conceptualized to blend the classic heritage of the shopping centre with a modern retail transformation, symbolizing the transitional time of the retail development at Karrinyup. The clock sphere features four displays showcasing a classic white watch face, while the pendant displays paid advertising content, branding material, and seasonal updates. The inclusion of a rotator system enhances the dynamic experience for shoppers.

Impact and Recognition

The Timepiece at GPT Karrinyup has garnered significant recognition, being named a Project Finalist for the Inavation Awards 2020 and winning the 2020 International Crystal Nixel Award. The installation has not only enhanced the visual appeal of the shopping centre but also created a space for community engagement and collaboration. It serves as a platform for global and local brands to advertise and interact with the local community, driving financial returns and long-term value for investors.

Conclusion

In conclusion, The Timepiece at GPT Karrinyup Shopping Centre represents a paradigm shift in retail digital design, offering a harmonious blend of tradition and modernity. The collaboration between NanoLumens, DPS, and other partners has brought to life a timeless and visually captivating installation that sets new standards in the industry. This innovative project stands as a testament to the power of creativity, technology, and collaboration in shaping the retail experiences of the future.

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