Revolutionizing Retail Experiences with Digital Place Solutions at Dexus Macquarie Centre

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Revolutionizing Retail Experiences with Digital Place Solutions at Dexus Macquarie Centre

Innovative LED Displays Transforming Macquarie Centre Experience

The collaboration between AMP Capital and Digital Place Solutions resulted in an innovative transformation of the Macquarie Centre in Sydney. With a $440 million redevelopment project in 2014, AMP Capital aimed to create unique experiences for shoppers, leading them to engage with the retail space in a new light. Digital Place Solutions was tasked with creating a suite of large format LED displays that would not only enhance the center but also establish an iconic and immersive display. One of the highlights of this project was the installation of a massive 21m x 3m curved LED digital display, featuring a groundbreaking 6mm pitch resolution that was a first in Australia.

Creating Engaging Environments with Cutting-Edge LED Technology

The centerpiece of the redevelopment was the impressive curved LED screen that stretched over 21 meters, capturing the attention of Macquarie Centre's two million monthly visitors. This ceiling-mounted LED panel offered a captivating visual experience by showcasing both advertiser messages and specially commissioned content by AMP Capital. The incorporation of hi-resolution LED displays inside and outside the center was a collaborative effort between Digital Place Solutions, AMP Capital, and Panasonic Australia. Through meticulous planning and execution, the team managed to seamlessly integrate the cutting-edge technology within the construction program, meeting both aesthetic and functional requirements.

Meeting the Challenge of Unique Aesthetic and Technical Demands

Stephen Rubie, Director of Digital Place Solutions, highlighted the unique challenges faced during the project. Balancing the need for audience impact and revenue generation with the center's aesthetic demands required innovative solutions. The curved LED display not only surpassed traditional media formats but also served as a standout feature aligning with the architectural design of the building. Overcoming installation challenges due to the display's location on the ceiling further showcased the team's expertise and commitment to delivering exceptional results. In addition to the central curved display, two other LED screens were installed to enhance the overall shopper experience during the Christmas shopping season.

Elevating Retail Spaces with Dynamic Digital Signage

By incorporating state-of-the-art LED technology, Digital Place Solutions succeeded in elevating Macquarie Centre's visual landscape and engaging shoppers in novel ways. The dynamic nature of the digital displays, along with the ability to showcase animated content with audio, created a lasting impact on visitors. The external LED screens strategically placed at key entrances and thoroughfares further amplified the center's presence and visibility. The successful collaboration between AMP Capital, Digital Place Solutions, and Panasonic Australia demonstrates the power of innovative digital signage in transforming retail environments into immersive and interactive spaces.

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