Revolutionizing Retail Advertising with NanoLumens at Indooroopilly Shopping Centre

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Revolutionizing Retail Advertising with NanoLumens at Indooroopilly Shopping Centre

Introduction to the Project

The Eureka Funds Management, now under Dexus and previously AMP Capital, embarked on a transformative journey to enhance the Indooroopilly Shopping Centre in Brisbane through innovative advertising mediums. Recognizing the potential of a three-story atrium area as a revenue-generating ad space, they sought the expertise of NanoLumens, a global leader in visualization solutions.

Driving Revenue through Cutting-Edge Visualization

The Indooroopilly Shopping Centre's recent renovation positioned it as a premier destination in western Brisbane, boasting prominent brands like David Jones, Myer, H&M, and various high-end designers. The management team at Indooroopilly Business Partnerships (IBP) envisioned a state-of-the-art visualization solution to engage customers and elevate advertising opportunities for retail partners.

Strategic Design and Execution

Digital Place Solutions collaborated with NanoLumens to create a groundbreaking double-sided LED banner, the largest of its kind in Queensland. With a slim profile and high-resolution display, the solution was strategically positioned in the atrium to capture maximum visibility from all angles, ensuring direct communication with shoppers.

Innovative Installation Process

NanoLumens' lightweight and space-efficient display eliminated the need for structural modifications, simplifying installation. The banner, measuring 7mH x 4mW with a slim 160mm profile, was seamlessly assembled on-site and suspended 14m above the ground within three days. This innovative approach not only showcased cutting-edge technology but also enhanced the mall's aesthetic appeal.

Empowering Retail Experience

By leveraging NanoLumens' advanced visualization technology, Eureka Funds Management, Dexus, and IBP set a new standard for interactive retail advertising. The visually striking LED display, drawing minimal power consumption, provides a dynamic platform for retail partners to engage customers effectively, reshaping the shopping experience.

Future of Retail Advertising

The successful collaboration between Digital Place Solutions, NanoLumens, and the management teams at Indooroopilly Shopping Centre signifies a dynamic shift in retail advertising. By embracing innovative digital signage solutions, the project not only enhances revenue streams but also sets a benchmark for customer engagement and brand communication in the retail sector.

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