Transforming Mirvac Broadway with Cutting-edge Technology
Mirvac Broadway, a prominent shopping center in Sydney, underwent a remarkable transformation with the installation of a state-of-the-art, suspended double-sided digital portrait banner. The project, led by Digital Place Solutions (DPS), revolutionized the center's digital space by introducing a lightweight display solution that effectively utilized previously unused internal airspace. This innovative approach not only enhanced the visual appeal of the shopping center but also created a new revenue stream without the need for additional structural costs.
Unmatched Display Quality and Sleek Design
The DPS solution, featuring a suspended double-sided LED display measuring 2.44m wide x 4.42m high with a resolution of 512 pixels wide x 928 pixels high, set a new standard for display technology. With a slim form factor of only 165mm deep, the display provided unmatched clarity and vibrancy, attracting the attention of shoppers and advertisers alike. Mirvac Broadway's strategic location in the heart of Sydney's business district made this digital installation a focal point for engaging with the growing inner city and inner west community.
Elevating the Digital Experience in 2024
Fast forward to 2024, Mirvac Broadway decided to elevate their digital experience by upgrading the original display with a cutting-edge LED solution from DPS. The new display, measuring 2.5m wide x 4.5m high with a resolution of 840 pixels wide x 1512 pixels high, boasts a staggering 1,270,080 pixels in total. Not only is the new display lighter and slimmer at just 110mm deep, but it also offers enhanced resolution, delivering a visually stunning experience for visitors and advertisers alike.
Challenges and Solutions: Efficient Installation Process
Despite facing challenges with the installation process due to the location above busy travelators and limited access time, the DPS team devised a complex rigging methodology to seamlessly transition from the original display to the new one. With meticulous planning and execution, the entire process took only 5 nights, showcasing the team's expertise and efficiency in handling complex installations. The result is a visually captivating upgrade that not only meets commercial standards but also ensures long-term reliability and functionality.
Experience the Future of Digital Signage with DPS
Mirvac Broadway's journey with DPS highlights the transformative power of cutting-edge digital signage solutions. From enhancing visual aesthetics to maximizing revenue potential, DPS continues to lead the industry with innovative display technologies and exceptional service. For businesses looking to elevate their digital presence and engage with audiences in a dynamic way, partnering with DPS promises a seamless and rewarding experience. Contact Digital Place Solutions today to embark on your digital signage journey and unlock the full potential of your brand.
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