Revolutionizing Digital Advertising with QMS Media Britomart Towers

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Revolutionizing Digital Advertising with QMS Media Britomart Towers

21st Century Digital Advertising Towers in Auckland’s Britomart Transport Centre

QMS Media, in collaboration with Digital Place Solutions (DPS) and NanoLumens, has set a new standard in the world of digital advertising with the launch of the 'Britomart Towers' in Auckland, New Zealand. This remarkable installation at the Britomart Transportation Centre is not just a display but a next-generation advertising platform that seamlessly integrates into the architectural significance of the transportation hub.

NanoSlim 6mm LED Towers

The 'Britomart Towers' feature two premium NanoSlim 6mm LED displays strategically positioned on either side of the station’s main commuter escalators. These towers, with their imposing size and strategic placement, ensure maximum exposure to the high volume of foot traffic passing through the station, offering advertisers unparalleled visibility and impact.

Creating Impactful Advertising Opportunities

With over 35,000 daily passengers at Britomart Station and a solid 20% year-on-year growth, the 'Britomart Towers' provide advertisers the perfect platform to reach a previously hard-to-access audience of busy rail commuters. Wayne Chapman, CEO of QMS Media New Zealand, highlights the flexibility and impact of digital outdoor advertising in targeting this audience effectively.

Collaborative Approach for Success

QMS Media, DPS, and NanoLumens worked hand in hand to meet and exceed the stringent requirements of Auckland Transport for this project. From specific product certifications to deployment schedules tailored to minimize disruption to passenger movement, the collaboration ensured a successful implementation that harmonized with the iconic design of Britomart Station.

Paving the Way for Future Projects

The success of the 'Britomart Towers' project not only sets a new benchmark for digital advertising in New Zealand but also opens the door for further collaborations between QMS Media, DPS, NanoLumens, and Auckland Transport. The seamless integration of cutting-edge technology with architectural brilliance has created a new avenue for impactful advertising solutions.

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