Revolutionizing Australian Retail with COB LED Technology at QIC Watergardens' The Marketplace

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Revolutionizing Australian Retail with COB LED Technology at QIC Watergardens' The Marketplace

Introducing COB LED Technology at Watergardens, QIC Global Real Estate VIC

Digital Place Solutions made history in Australia by launching the country's first public COB LED display at Watergardens, part of the new development, The Marketplace. This remarkable $50 million project opened its doors in March 2020, introducing a vibrant indoor-outdoor space to the local community. The Marketplace features new street food dining options, retail food offers, and a brand new Aldi supermarket, all complemented by a cutting-edge double-sided COB LED display suspended above the primary customer avenue.

Tailored Display Solution for The Marketplace

QIC Global Real Estate (QICGRE) entrusted Digital Place Solutions to create a bespoke display solution for The Marketplace at Watergardens. This unique location required a large display to maximize commercial opportunities for third-party advertising and retail promotion within the Centre. Despite challenges posed by the COVID-19 pandemic, the DPS team successfully delivered the project on time and within budget, showcasing their commitment to excellence and innovation.

The Power of COB LED Technology

Digital Place Solutions recommended COB LED technology for the Watergardens project due to its exceptional features. COB provided a high-resolution solution with a slim form factor, making it ideal for suspended installations. The smooth surface finish of COB LEDs offers increased durability, ease of maintenance, and a robust surface compared to traditional SMD LEDs, ensuring a long-lasting and visually appealing display.

Seamless Installation and Partnership with Ledman Optoelectronics

Despite the disruptions caused by the Coronavirus pandemic, Digital Place Solutions collaborated with Ledman Optoelectronics to design and manufacture the COB display for The Marketplace. The successful partnership between DPS and Ledman resulted in a flawless installation with seamless commissioning across three work shifts, demonstrating their unwavering commitment to quality and client satisfaction.

Unlocking Digital OOH Media with Digital Place Solutions

Digital Place Solutions continues to drive innovation in the digital out-of-home (OOH) media landscape with cutting-edge solutions like the COB LED display at Watergardens' The Marketplace. By delivering high-quality, impactful displays that captivate audiences and enhance brand visibility, DPS reaffirms its position as a leader in digital display technology in Australia.

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