Revolutionize Your Marketing Strategy with SAS Customer Intelligence 360

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Revolutionize Your Marketing Strategy with SAS Customer Intelligence 360

Embedded Customer Data Platform (CDP)

SAS Customer Intelligence 360 offers an Embedded Customer Data Platform (CDP) that allows businesses to amplify the value of real-time customer data. This comprehensive, fully integrated CDP enables seamless collection, enhancement, extension, and activation of customer data in real time. With powerful audience targeting and management, comprehensive identity resolution, and behavioral data collection, SAS provides a unique hybrid data architecture that allows businesses to keep their data secure and accessible where they want it.

Journey Creation

One of the key features of SAS Customer Intelligence 360 is its ability to personalize experiences and influence behaviors across the customer life cycle through Journey Creation. Businesses can plan and orchestrate meaningful customer journeys across multiple touchpoints to enhance customer engagement with their brand. By leveraging GenAI capabilities, businesses can design targeted journeys powered by customer insights, fostering strong customer relationships and driving brand loyalty.

Data Activation

To ensure that businesses deliver the right message at the right time, SAS Customer Intelligence 360 offers Data Activation capabilities. By deploying relevant messages across all channels quickly, businesses can meet customers where they are when they need it most. The platform allows businesses to deliver messages across owned digital channels and third-party applications, providing recommendations for audience creation and interpreting audience data using cutting-edge AI and NLP technologies like GenAI for enhanced personalization and engagement.

Integrated Marketing Success with SAS

Organizations of all sizes are leveraging SAS Customer Intelligence 360 to make smarter marketing decisions. By integrating seamlessly into the martech ecosystem, SAS enables businesses to collaborate with various marketing ecosystem partners, ensuring a holistic approach to marketing success. Recognized as a leader in multiple analyst evaluations, including cross-channel marketing hubs, customer analytics technologies, and real-time interaction management, SAS is at the forefront of global martech thought leadership.

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Maximizing ROI with SAS Analytics on AWS

Trusted Decisions and ROI Maximization

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Ensuring Data Security and Privacy with SAS Analytics Trust Center

Overview of SAS Trust Center

SAS Analytics Trust Center provides a comprehensive solution for organizations looking to secure and safeguard their data. With a focus on security, privacy, compliance, and quality, SAS Trust Center ensures that your sensitive data is protected from potential security threats. Backed by decades of data and AI experience, SAS offers dedicated expertise to help businesses navigate the complex landscape of data security.

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Empowering Careers with SAS Analytics Training

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AI Solutions for Advanced Analytics

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