Runway ML Brand Guidelines: Enhancing Impact and Visibility

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Runway ML Brand Guidelines: Enhancing Impact and Visibility

Logo Usage

The Runway ML brand guidelines provide best practices for using the wordmark to enhance its impact and visibility. The downloadable logo pack ensures that users have access to the correct assets for various applications. When using the logo, it is important to adhere to the specified minimum sizes. In digital media, the logo should never be smaller than 24px in height, while in printed applications, the full logo should not be less than 1 inch in width. This ensures that the logo maintains its impact and legibility across different platforms.

Legibility and Contrast

To ensure optimal visibility and contrast, the guidelines recommend using the black wordmark on light-colored backgrounds and the white wordmark on dark-colored backgrounds. This approach ensures that the wordmark stands out and is easily readable in various contexts. By following these recommendations, users can maintain consistency in their branding and ensure that the Runway ML logo remains visually striking.

Clear Space and Symbol Usage

Clear space around the logo is crucial to maintain its legibility and impact. By isolating the logo from other visual elements, such as text or graphics, users can ensure that it remains the focal point of the design. The guidelines specify the minimum safe distance around the logo, ensuring that it is not crowded by other elements. Additionally, in smaller applications where the full wordmark may not fit, users have the option to use the symbol as a stand-in, maintaining brand consistency and visibility.

Common Misuse Cases

To prevent common misuse cases, the guidelines outline what not to do when using the wordmark. Users should avoid placing the symbol next to the wordmark, stacking them vertically, replacing letters with the symbol, using different fonts for the wordmark, skewing, or rotating the wordmark. By following these guidelines, users can maintain the integrity of the brand and ensure consistency across all brand assets.

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