Rackspace Technology: Empowering the British Heart Foundation's Mission

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Rackspace Technology: Empowering the British Heart Foundation's Mission

The British Heart Foundation and Their Mission

The British Heart Foundation stands as the largest independent funder of research into heart and circulatory diseases in the UK, dedicated to turning discoveries into life-saving medical advances that can save and enhance lives. With a focus on funding approximately £100 million of research annually into heart and circulatory diseases, which are among the world's leading causes of death, the charity relies on the support of individual contributors, as well as its online and in-store retail operations. Their ultimate goal is to beat heartbreak forever by combating these diseases.

Challenges Faced by the British Heart Foundation

As the charity's website emerged as a vital platform for engaging with stakeholders, donors, patients, and caregivers, it became evident that the site lacked the necessary reliability and stability to support the British Heart Foundation’s strategic aspirations. The challenge lay in ensuring that the website could adapt and expand in alignment with the charity's ambitious goals.

Successful Collaboration with Rackspace

To address these challenges, the British Heart Foundation entered into a strategic collaboration with Rackspace to transfer its infrastructure to Microsoft Azure. With Rackspace Professional Services leading the way, this migration laid the groundwork for the charity's advancement towards its 2030 strategy. The newly established infrastructure can now effortlessly handle increased traffic from campaigns, provide donors with an enhanced experience, and serve as a sturdy foundation for the growth of its online retail activities. Furthermore, Rackspace Application Services experts facilitated seamless integration with Sitecore, enhancing the overall digital experience for all stakeholders.

Impact of Rackspace's Support

By leveraging Rackspace's expertise and experience with Azure, the British Heart Foundation was able to extend their capabilities and optimize their operations. Rackspace not only provided technical solutions but also worked collaboratively as an extension of the charity's team, ensuring that all aspects of the migration and integration aligned seamlessly with their requirements. This partnership has empowered the British Heart Foundation to drive digital innovation, strengthen engagement with donors and supporters, and further their mission of eradicating heartbreak caused by heart and circulatory diseases.

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