Pre-launch Strategy: Things to do Before a New Product Launch
Launching a new product requires meticulous planning to ensure success. Before the launch, it is crucial to define your audience, understand how to reach them effectively, identify the problem your product solves, comprehend the buyer's journey, validate your product through MVP, offer free trials or demos, and craft a detailed marketing plan. These steps lay the foundation for a successful product launch by aligning your efforts with the needs and preferences of your target audience.