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Unlocking the Value of New vs. Returning Originals in the Streaming Industry

The Varied Contributions of New vs. Returning Originals

The streaming industry is akin to a football field, with varying positions contributing in different ways for the same ultimate goal. Much like wide receivers in football, streaming originals come in different forms, with new shows and returning series playing unique roles in the overarching goal of acquiring and retaining subscribers.

Understanding the Supply Trends Shaping the Market

Analyzing the supply side of television and streaming originals reveals a decline in the number of new shows being produced, signaling a shift in programming budgets and emphasis on efficient content spending. With streaming giants like Netflix leading in new original releases, the industry is witnessing a transition towards nurturing hit series over multiple seasons.

Impact on Subscriber Growth and Engagement

Examining the viewership data across platforms shows that new releases are slowing down and have a reduced share in the top 20 most in-demand originals. Despite this, returning hit series are driving more audience demand and contributing significantly to subscriber growth. For example, the success of shows like Dahmer: Monster and Wednesday on Netflix led to a substantial increase in active consumers during their release quarters.

Optimizing Content Catalogs for Success

Companies in the streaming industry must strategically balance their content catalogs between new and returning originals to maximize engagement and subscriber retention. By understanding the shifting dynamics of supply trends and the influence of hit series on viewer behavior, streaming services can build a winning formula that resonates with audiences and sets them apart in the increasingly competitive streaming landscape.


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Unlocking the Magic of Content Worldwide - Parrot Analytics

The Magic of Content and its Impact

At Parrot Analytics, we strongly believe in the magic of content and its profound impact on people's lives. Our mission is to connect content creators with consumers through data-driven decision-making processes that span the entire premium content value chain. By working with some of the largest media and technology companies globally, we drive investment, production, acquisition, marketing, and distribution strategies on a global scale. Our team consists of media experts, creators, and scientists united by a vision to empower the industry with the best content decisions.

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Empowering TV, Film, and Talent Decisions with Parrot Analytics' DEMAND360 Lite

TV Demand Lite Features

With the TV Demand Lite features, users can access rankings of over 30,000 TV shows in 50+ markets across all platforms, allowing for quick benchmarking with the TV demand leaderboard. Users can search for any TV show to reveal its market-specific demand benchmark score, discover breakout shows, and gain insights into the most in-demand shows for any market.

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Unlocking Streaming Economics with Parrot Analytics' Streaming Metrics

Understanding Content Valuation in the Attention Economy

In the fast-paced world of streaming services, understanding the true value of content is crucial for making informed decisions and maximizing financial returns. Parrot Analytics' Streaming Metrics solution offers powerful insights that span platform-wide trends to title-specific financial performance. By leveraging this tool, businesses can set winning strategies, make smarter content decisions, and ultimately maximize direct-to-consumer (D2C) growth and financial returns. With Streaming Metrics, users gain the ability to see how much revenue a TV show or movie has generated on a streaming platform across subscriber acquisition, retention, and engagement impact.

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Unlocking Talent Potential with Parrot Analytics Talent Agency Solutions

Empowering Talent Agencies with Data-Driven Insights

In the competitive entertainment industry, talent agencies play a crucial role in representing and promoting artists, actors, and other talents. To succeed in this dynamic landscape, talent agencies need access to comprehensive data and insights to make informed decisions. Parrot Analytics offers a range of solutions tailored specifically for talent agencies, providing them with the tools they need to unlock their talent's potential and drive success. By leveraging audience preferences, demographics, and sentiment analysis, talent agencies can gain a deep understanding of their talent's popularity and value across different markets.

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Unlocking the Value of Content in the Streaming Era with Parrot Analytics

Global Measurement System for Today’s Attention Economy

In the modern attention economy, audiences engage with content through various touchpoints. Parrot Analytics stands out by capturing the entire consumer journey on a global scale. Every interaction that audiences have with content, whether through research, sharing, consuming, or participating creatively, is meticulously tracked. This comprehensive approach allows Parrot Analytics to create a singular measure of audience demand by combining all these touchpoints, providing a unique insight into the attention each title receives worldwide.

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