Unlocking the Value of Content in the Streaming Era with Parrot Analytics

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Unlocking the Value of Content in the Streaming Era with Parrot Analytics

Global Measurement System for Today’s Attention Economy

In the modern attention economy, audiences engage with content through various touchpoints. Parrot Analytics stands out by capturing the entire consumer journey on a global scale. Every interaction that audiences have with content, whether through research, sharing, consuming, or participating creatively, is meticulously tracked. This comprehensive approach allows Parrot Analytics to create a singular measure of audience demand by combining all these touchpoints, providing a unique insight into the attention each title receives worldwide.

Importance of Multi-Touch 'Share of Attention' Approach

With an abundance of content and distribution channels available, it is crucial to understand and quantify the value of entertainment content. Parrot Analytics addresses this challenge by adopting a multi-touch approach that accounts for the diverse ways audiences engage with content. By tracking consumer behavior across various platforms and channels, Parrot Analytics enables stakeholders to gauge the true consumption and interest of global audiences. This method helps answer critical questions about audience engagement, retention, user acquisition, and revenue generation, providing a comprehensive view of a title's market potential and value.

Empowering Data-Driven Decisions with Comprehensive Insights

In the ever-evolving landscape of streaming services and content consumption, data-driven decisions are imperative for success. Parrot Analytics' content valuation system offers stakeholders the ability to assess the revenue contribution of each title on different streaming platforms across diverse markets. By analyzing user acquisition and retention metrics, Parrot Analytics provides nuanced insights into how each title adds value to streaming services. This granular approach allows content creators, distributors, and platforms to optimize their strategies, enhance audience engagement, and maximize revenue potential.

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Demystifying Global Audience Demand with Parrot Analytics Demand360

Understanding TV Demand with Demand360

The TV Demand feature of Parrot Analytics' Demand360 provides a comprehensive analysis of global and country-specific audience demand for TV shows. By unlocking unprecedented insights into audience demand across different platforms like OTT, pay TV, and broadcast television, this tool offers valuable information for content creators, DTC platforms, and industry professionals. With TV Demand, users can access powerful insights to discover new content opportunities, understand content landscapes with share-of-market demand analysis, and identify untapped potential within the industry.

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Unlocking Global Audience Demand Insights with Parrot Analytics IP & Topic Demand

IP Demand

Parrot Analytics' IP Demand solution enables users to assess and compare global market demand for intellectual property. By leveraging this tool, content creators can unlock latent audience demand for their IP, empowering them to make informed decisions on production projects. Whether it's evaluating the market potential of existing IP in literary works, gaming universes, or fictional characters, this solution provides valuable insights. Identifying which IP has the highest level of dormant audience demand allows content creators to tailor their production decisions accordingly. Additionally, IP Demand aids in maximizing the potential of TV or movie adaptations by highlighting IP with the highest spin-off potential, ultimately attracting and retaining subscribers.

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Unpacking the Value of Content in the Attention Economy with Parrot Analytics

Content Valuation for Streaming Platforms

Parrot Analytics offers a groundbreaking solution for content valuation in the digital streaming landscape. This tool provides powerful insights into the financial performance of titles, from platform-wide trends to title-specific revenue generation. By leveraging this data, content creators and platforms can formulate winning strategies, make informed content decisions, and optimize direct-to-consumer (D2C) growth and financial returns.

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Unlocking the Power of Global Audience Data with Parrot Analytics for the Attention Economy

Understanding Global Audience Demand

In today's attention economy, capturing and analyzing audience demand is essential for success in the content industry. Parrot Analytics offers a groundbreaking solution that captures behavioral data from over 2 billion people globally. This data is then processed through their patented demand measurement platform, which weighs all data sources by their relative importance in over 100 markets on a daily basis. The result is a sophisticated and holistic view of audience demand for each market, providing unparalleled insights for content creators and distributors.

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Empowering OTT Platforms with Streaming Economics Insights

Maximizing Content ROI

Parrot Analytics offers a comprehensive solution for OTT platforms to maximize their content ROI through licensing or in-house programming. By understanding the implications and tradeoffs of these decisions, platforms can make informed choices to enhance their profitability. With detailed insights into how much a title would be worth to various platforms, organizations can optimize their licensing strategies for optimal financial outcomes.

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