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Products-Parrot Analytics

Unlocking Streaming Economics with Parrot Analytics' Streaming Metrics

Understanding Content Valuation in the Attention Economy

In the fast-paced world of streaming services, understanding the true value of content is crucial for making informed decisions and maximizing financial returns. Parrot Analytics' Streaming Metrics solution offers powerful insights that span platform-wide trends to title-specific financial performance. By leveraging this tool, businesses can set winning strategies, make smarter content decisions, and ultimately maximize direct-to-consumer (D2C) growth and financial returns. With Streaming Metrics, users gain the ability to see how much revenue a TV show or movie has generated on a streaming platform across subscriber acquisition, retention, and engagement impact.

Maximizing Revenue with Content Valuation

Content Valuation, a key feature of Parrot Analytics' Streaming Metrics, reveals the dollar value contribution of any TV show or movie to any platform and region. This economic valuation system is powered by global content demand and supply, providing insights into the return on investment (ROI) that a specific title can bring for a platform. By assessing a title's ability to drive subscriptions and mitigate churn, businesses can quantify its platform-specific marginal revenue contribution and understand how it impacts engagement across the catalog. This detailed analysis can help in determining the best platform fit for a title by forecasting its dollar value contribution and the number of new subscribers it will attract.

Unparalleled Transparency with Streaming Metrics

Parrot Analytics uniquely measures the user footprint of each streaming service on a market-by-market basis worldwide, leveraging proprietary data on content supply and audience demand. With Streaming Metrics, businesses gain unparalleled transparency into the streaming market, accessing market-level metrics for all major streaming services, even those that do not disclose revenue figures. This data can enrich market intelligence models, offering comprehensive insights into subscribers, revenue, average revenue per user (ARPU), churn, and catalog metrics like exclusive content share. By spotting trends, opportunities, and risks before competitors, businesses can benchmark their performance against other streamers in each market and globally.

Driving Industry Thought Leadership

Through insights like "Moana" generating the most U.S. subscription revenue for Disney+ among princess movies, Parrot Analytics' Streaming Metrics is driving industry thought leadership. The solution's ability to showcase the impact of content, such as Spain-originated content's significant global streaming revenue or how titles like "The Instigators" help attract subscribers, highlights the value of deep analytics in the streaming landscape. By providing granular insights into historical and forecasted subscribers, revenue, ARPU, churn, and catalog metrics across major platforms, Streaming Metrics is shaping the future of streaming by enabling informed decision-making and maximizing revenue through smart content investments.

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Unlocking Talent Potential with Parrot Analytics Talent Agency Solutions

Empowering Talent Agencies with Data-Driven Insights

In the competitive entertainment industry, talent agencies play a crucial role in representing and promoting artists, actors, and other talents. To succeed in this dynamic landscape, talent agencies need access to comprehensive data and insights to make informed decisions. Parrot Analytics offers a range of solutions tailored specifically for talent agencies, providing them with the tools they need to unlock their talent's potential and drive success. By leveraging audience preferences, demographics, and sentiment analysis, talent agencies can gain a deep understanding of their talent's popularity and value across different markets.

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Unlocking the Value of Content in the Streaming Era with Parrot Analytics

Global Measurement System for Today’s Attention Economy

In the modern attention economy, audiences engage with content through various touchpoints. Parrot Analytics stands out by capturing the entire consumer journey on a global scale. Every interaction that audiences have with content, whether through research, sharing, consuming, or participating creatively, is meticulously tracked. This comprehensive approach allows Parrot Analytics to create a singular measure of audience demand by combining all these touchpoints, providing a unique insight into the attention each title receives worldwide.

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Demystifying Global Audience Demand with Parrot Analytics Demand360

Understanding TV Demand with Demand360

The TV Demand feature of Parrot Analytics' Demand360 provides a comprehensive analysis of global and country-specific audience demand for TV shows. By unlocking unprecedented insights into audience demand across different platforms like OTT, pay TV, and broadcast television, this tool offers valuable information for content creators, DTC platforms, and industry professionals. With TV Demand, users can access powerful insights to discover new content opportunities, understand content landscapes with share-of-market demand analysis, and identify untapped potential within the industry.

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Unlocking Global Audience Demand Insights with Parrot Analytics IP & Topic Demand

IP Demand

Parrot Analytics' IP Demand solution enables users to assess and compare global market demand for intellectual property. By leveraging this tool, content creators can unlock latent audience demand for their IP, empowering them to make informed decisions on production projects. Whether it's evaluating the market potential of existing IP in literary works, gaming universes, or fictional characters, this solution provides valuable insights. Identifying which IP has the highest level of dormant audience demand allows content creators to tailor their production decisions accordingly. Additionally, IP Demand aids in maximizing the potential of TV or movie adaptations by highlighting IP with the highest spin-off potential, ultimately attracting and retaining subscribers.

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Unpacking the Value of Content in the Attention Economy with Parrot Analytics

Content Valuation for Streaming Platforms

Parrot Analytics offers a groundbreaking solution for content valuation in the digital streaming landscape. This tool provides powerful insights into the financial performance of titles, from platform-wide trends to title-specific revenue generation. By leveraging this data, content creators and platforms can formulate winning strategies, make informed content decisions, and optimize direct-to-consumer (D2C) growth and financial returns.

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