Unlocking Global TV Audience Insights with Parrot Analytics TV Demand

KB at your finger tips

This is one stop global knowledge base where you can learn about all the products, solutions and support features.

Products-Parrot Analytics

Unlocking Global TV Audience Insights with Parrot Analytics TV Demand

Unprecedented Audience Insights

Parrot Analytics TV Demand offers a groundbreaking solution to unlock unprecedented insights into global cross-platform TV series audience demand. This tool provides a comprehensive view of audience preferences across OTT, pay TV, and broadcast television in various markets worldwide. By leveraging TV Demand, users can keep their finger on the pulse of entertainment trends, ensuring they are always ahead of the curve in understanding what audiences want to watch.

Comprehensive Trend Analysis

With Parrot Analytics TV Demand, users gain access to a wealth of information on TV show, DTC platform, and genre trends. Whether it's tracking the demand for a specific TV series, analyzing an entire SVOD catalog, or exploring genre shifts globally, this tool offers detailed insights into changing audience preferences. By evaluating demand data dating back to April 2015, users can uncover historical trends and make data-driven decisions to optimize their content strategy.

Optimizing Pre-Release Performance

One of the key features of Parrot Analytics TV Demand is its ability to assess pre-release performance to optimize marketing strategies. By monitoring a show's demand leading up to its premiere, content creators and distributors can gauge audience anticipation and benchmark it against previous seasons or similar titles. This pre-release demand analysis, coupled with built-in time shift analysis, enables users to fine-tune their marketing efforts for maximum impact.

Deep Dive into TV Show Insights

Parrot Analytics TV Demand allows users to conduct in-depth analyses of TV shows through title deep dives. From trailers and genre stats to on-air status and demand insights, this tool provides a holistic view of a TV show's performance and audience reception. By exploring various metrics such as the number of seasons, episodes, and viewing trends, users can quickly assess the popularity and potential of a show, helping them make informed programming decisions.

Understanding Global Content Landscape

By leveraging Parrot Analytics TV Demand, users can gain a comprehensive understanding of the content landscape in the streaming industry. This tool offers insights into how different streaming platforms are performing based on their series catalogs, ranging from below-average to exceptional performance. By analyzing which streaming series resonate most with audiences, users can adapt their content strategy to capitalize on emerging trends and audience preferences.

Uncovering Untapped Opportunities

Parrot Analytics TV Demand enables users to compare audience demand and content supply to identify untapped genres and sub-genres with potential for growth. By exploring nuances in demand across different markets, users can pinpoint areas where audiences are under-served or over-served, helping them uncover new content opportunities. This deep dive into audience preferences empowers content creators and distributors to stay ahead of the competition and deliver compelling content to viewers worldwide.

Stay Ahead in Today’s Competitive Market!
Unlock your company’s full potential with a Virtual Delivery Center (VDC). Gain specialized expertise, drive seamless operations, and scale effortlessly for long-term success.

Book A Meeting To Setup A VDC

Unlocking Strategic Decision-Making with Parrot Analytics' Supply & Metadata Solution

Supply & Metadata: Accessing Advanced Content Metadata Engine

Parrot Analytics' Supply & Metadata solution offers the industry's most advanced content metadata engine, providing essential information for strategic decision-making. From concept testing to infrastructure development, this tool empowers users with comprehensive data for supply and demand analyses. By leveraging this powerful engine, organizations can make informed decisions to drive growth and innovation within the entertainment industry.

Read article

Unlocking the Value of New vs. Returning Originals in the Streaming Industry

The Varied Contributions of New vs. Returning Originals

The streaming industry is akin to a football field, with varying positions contributing in different ways for the same ultimate goal. Much like wide receivers in football, streaming originals come in different forms, with new shows and returning series playing unique roles in the overarching goal of acquiring and retaining subscribers.

Read article

Unlocking the Magic of Content Worldwide - Parrot Analytics

The Magic of Content and its Impact

At Parrot Analytics, we strongly believe in the magic of content and its profound impact on people's lives. Our mission is to connect content creators with consumers through data-driven decision-making processes that span the entire premium content value chain. By working with some of the largest media and technology companies globally, we drive investment, production, acquisition, marketing, and distribution strategies on a global scale. Our team consists of media experts, creators, and scientists united by a vision to empower the industry with the best content decisions.

Read article

Empowering TV, Film, and Talent Decisions with Parrot Analytics' DEMAND360 Lite

TV Demand Lite Features

With the TV Demand Lite features, users can access rankings of over 30,000 TV shows in 50+ markets across all platforms, allowing for quick benchmarking with the TV demand leaderboard. Users can search for any TV show to reveal its market-specific demand benchmark score, discover breakout shows, and gain insights into the most in-demand shows for any market.

Read article

Unlocking Streaming Economics with Parrot Analytics' Streaming Metrics

Understanding Content Valuation in the Attention Economy

In the fast-paced world of streaming services, understanding the true value of content is crucial for making informed decisions and maximizing financial returns. Parrot Analytics' Streaming Metrics solution offers powerful insights that span platform-wide trends to title-specific financial performance. By leveraging this tool, businesses can set winning strategies, make smarter content decisions, and ultimately maximize direct-to-consumer (D2C) growth and financial returns. With Streaming Metrics, users gain the ability to see how much revenue a TV show or movie has generated on a streaming platform across subscriber acquisition, retention, and engagement impact.

Read article

Welcome to Knowledge Base!

KB at your finger tips

Products-Parrot Analytics