Unlocking Global Audience Demand Insights with Parrot Analytics IP & Topic Demand

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Unlocking Global Audience Demand Insights with Parrot Analytics IP & Topic Demand

IP Demand

Parrot Analytics' IP Demand solution enables users to assess and compare global market demand for intellectual property. By leveraging this tool, content creators can unlock latent audience demand for their IP, empowering them to make informed decisions on production projects. Whether it's evaluating the market potential of existing IP in literary works, gaming universes, or fictional characters, this solution provides valuable insights. Identifying which IP has the highest level of dormant audience demand allows content creators to tailor their production decisions accordingly. Additionally, IP Demand aids in maximizing the potential of TV or movie adaptations by highlighting IP with the highest spin-off potential, ultimately attracting and retaining subscribers.

Topic Demand

With Parrot Analytics' Topic Demand solution, users can gauge the global share of audience attention for a specific topic. This tool validates hypotheses and reveals the subjects that audiences worldwide are most excited about. By assessing and comparing the global market potential of an entire demand ecosystem linked to a singular topic, content producers can gain actionable insights. Evaluating audience demand for a subject or topic allows businesses to quantify the return on investment for new content investments and informs strategic decisions for new productions. Moreover, leveraging Parrot Analytics' machine learning models customizes topic demand measurement to suit specific use cases, enhancing the accuracy and relevance of the obtained insights.

Streaming Economics

Parrot Analytics' Streaming Economics solutions offer unmatched visibility into the industry's granular streaming insights. By combining historical and forecasted data on subscribers, revenue, average revenue per user (ARPU), churn rates, and catalog metrics across major platforms, this tool empowers industry professionals to make informed decisions. Understanding the key value levers such as gross earnings, growth rates, projected earnings compared to competitors, and licensing opportunities by platform enables stakeholders to maximize monetization strategies. Whether it's talent agencies, studios, OTT platforms, or marketing companies, Parrot Analytics' demand-driven workflows drive smarter decisions along the content value chain, facilitating growth and innovation within the entertainment industry.

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Unpacking the Value of Content in the Attention Economy with Parrot Analytics

Content Valuation for Streaming Platforms

Parrot Analytics offers a groundbreaking solution for content valuation in the digital streaming landscape. This tool provides powerful insights into the financial performance of titles, from platform-wide trends to title-specific revenue generation. By leveraging this data, content creators and platforms can formulate winning strategies, make informed content decisions, and optimize direct-to-consumer (D2C) growth and financial returns.

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Unlocking the Power of Global Audience Data with Parrot Analytics for the Attention Economy

Understanding Global Audience Demand

In today's attention economy, capturing and analyzing audience demand is essential for success in the content industry. Parrot Analytics offers a groundbreaking solution that captures behavioral data from over 2 billion people globally. This data is then processed through their patented demand measurement platform, which weighs all data sources by their relative importance in over 100 markets on a daily basis. The result is a sophisticated and holistic view of audience demand for each market, providing unparalleled insights for content creators and distributors.

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Empowering OTT Platforms with Streaming Economics Insights

Maximizing Content ROI

Parrot Analytics offers a comprehensive solution for OTT platforms to maximize their content ROI through licensing or in-house programming. By understanding the implications and tradeoffs of these decisions, platforms can make informed choices to enhance their profitability. With detailed insights into how much a title would be worth to various platforms, organizations can optimize their licensing strategies for optimal financial outcomes.

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Enhancing Linear Networks Revenue and Ratings with Parrot Analytics Solutions

Maximize Advertising Revenues

Linear networks can significantly boost their advertising revenues by tapping into new audiences and leveraging data-driven insights provided by Parrot Analytics. By identifying the best shows to acquire based on global demand data, networks can optimize their programming to resonate better with viewers. This targeted approach not only enhances audience engagement but also increases ratings and revenue streams.

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