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Products-Parrot Analytics

Unleashing the Power of Movie Demand Insights by Parrot Analytics

Understanding Global Movie Demand

Parrot Analytics' Movie Demand product offers unparalleled insights into the global cross-platform audience demand for movies, covering OTT, pay TV, and linear networks across various markets. By leveraging this tool, users can eliminate guesswork and swiftly identify which movies are resonating with audiences worldwide. With a vast database including over 18,000 movies from 100+ markets, users can access a ranked list to understand the popularity of different films.

Trending and Breakout Movies Analysis

One of the key features of Movie Demand is its ability to unveil trending and breakout movies, providing a glimpse into films that are on the verge of global popularity. This functionality empowers users to stay ahead of market trends by viewing the top movies segmented by streaming platforms, traditional film studios, and genres like drama, documentary, action, and animation.

Quantifying Success and Benchmarking

The platform allows users to quantitatively assess the success of an original film or a movie library by benchmarking against the market average. Comparisons can be made with any other movie portfolio, and the Demand Distribution performance buckets offer instant insights into a movie's performance level, ranging from below average to exceptional.

Evaluating Movie, Franchise, and Portfolio Trends

With Movie Demand, users can delve into movie, franchise, and portfolio trends by comparing daily demand for movies in a single market or exploring changes in demand across an entire film catalog, genre, or portfolio. The tool provides access to movie demand data for each day since 2017, covering over 100 markets globally.

Global Scale Audience Preferences Analysis

Users can analyze audience preferences on a global scale, identifying markets with the highest demand for a particular movie, even in regions where the film is not available. This functionality can help uncover licensing opportunities in markets with significant demand but no distribution deals in place.

Release Performance Benchmarking

Movie Demand offers instant insights into how a title is performing across different release windows compared to other movies, franchises, or portfolios. This feature provides valuable intelligence for assessing the success of a movie at various stages of its release.

Comprehensive Movie Profiles and Deep Research

Users can access detailed movie profiles on the platform, containing key metadata such as release year, production studio, distributor, country of origin, and original language. Additionally, the platform offers insights on demand rankings and in-genre performance, facilitating deep research and film analysis.

Audience Demographics Module Integration

Through the Audience Demographics add-on module, users can leverage demographic insights across TV shows, movies, and talent products. This integration allows for understanding the demographics of different audience segments, enhancing decision-making in marketing, acquisitions, and programming.

The Future of Theatricality in Film Industry

Parrot Analytics' whitepaper titled 'Movie Demand: The Future of Theatricality' explores the transformative impact of technology on the film industry, highlighting the evolution of audience preferences and the changing landscape of movie consumption. The document offers a forward-looking perspective on how movies are valued for theatrical releases and streaming distribution.

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Unlocking Audience Insights and Maximizing Brand Strategy with Parrot Analytics Affinity Solutions

Audience Solutions for a Comprehensive Understanding

Parrot Analytics offers audience solutions that provide a complete picture of audience interests, preferences, and viewing habits. This comprehensive understanding allows businesses to tailor their strategies effectively. By uncovering what resonates with the audience, companies can maximize their brand strategy. They can identify which TV shows, movies, brands, and talent their audience is interested in, leading to more impactful partnerships. Understanding the overlap between audiences helps in optimizing product placements and marketing campaigns. Moreover, these insights go beyond demographics, helping in forming robust customer segmentation strategies.

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Unlocking Insights with Parrot Analytics' Content Panorama

Catalog Insights

Parrot Analytics' Content Panorama provides in-depth insights into platform-level catalog composition analysis. Users can explore how competitors' catalogs are evolving over time, identifying whitespace opportunities and guiding content investments. The tool allows for the assessment of single or multiple platform catalogs' size and composition, understanding the TV show vs movie share, genre distribution, and catalog age over time. The analysis can be further refined by availability market, platform type, and more, providing a comprehensive view for strategic decision-making.

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Unlocking Global Audiences: A Deep Dive into Talent Demand Insights

Overview of Talent Demand Solution

Parrot Analytics offers a cutting-edge solution called Talent Demand, aimed at providing unparalleled insights into audience preferences and trends related to talent across various industries. With access to a vast database of over 40,000 talented individuals, this platform allows users to analyze who is currently trending and why, along with detailed audience demand metrics, demographics, and sentiment insights. Users can filter talent based on profession, gender, age, or country of citizenship, enabling them to make informed marketing and casting decisions on a global scale.

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Unlocking Streaming Success with Parrot Analytics Streaming Metrics

Introduction to Streaming Economics

In today's digital age, the entertainment industry is witnessing a paradigm shift towards streaming as the primary mode of content consumption. With this shift comes the need for reliable insights and data-driven strategies to navigate the complexities of the streaming landscape. Parrot Analytics, a leading provider of audience demand analytics, introduces Streaming Metrics, a powerful solution that offers unprecedented visibility into the streaming ecosystem. From historical data to projected trends, Streaming Metrics provides in-depth insights into key metrics such as subscribers, revenue, ARPU (Average Revenue Per User), churn rates, and catalog performance across major platforms.

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Maximizing Content Metadata Quality with Parrot Analytics Supply & Metadata Solutions

Supply & Metadata: Industry's Most Advanced Content Metadata Engine

Parrot Analytics' Supply & Metadata offers the industry’s most advanced content metadata engine, providing essential information for strategic decision-making. This includes critical insights for concept testing, infrastructure development, as well as supply and demand analyses. With this solution, users can access a wealth of data that is indispensable for making informed decisions in the highly competitive content landscape.

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