Demystifying Global Audience Demand with Parrot Analytics Demand360

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Demystifying Global Audience Demand with Parrot Analytics Demand360

Understanding TV Demand with Demand360

The TV Demand feature of Parrot Analytics' Demand360 provides a comprehensive analysis of global and country-specific audience demand for TV shows. By unlocking unprecedented insights into audience demand across different platforms like OTT, pay TV, and broadcast television, this tool offers valuable information for content creators, DTC platforms, and industry professionals. With TV Demand, users can access powerful insights to discover new content opportunities, understand content landscapes with share-of-market demand analysis, and identify untapped potential within the industry.

Exploring Movie Demand with Demand360

Parrot Analytics' Movie Demand feature is designed to offer unrivaled insights into global audience demand for movies, both across OTT platforms and traditional linear networks. By measuring demand for both theatrical releases and streaming movies, this tool assists users in identifying high-demand movies for licensing acquisition, understanding the role of movies in OTT platforms for acquisition and retention, and leveraging data to make informed decisions within the entertainment industry.

Leveraging Talent Demand Insights

The Talent Demand module of Demand360 aggregates audience demand for various talents, be it actors, politicians, or personalities, allowing users to understand their precise audience demand compared to their peers. This feature assists in identifying rising stars, informing casting decisions at a global scale, and determining the talents that should be marketed for specific titles. By offering country-specific audience demand data for talents, this module provides actionable insights for industry professionals looking to stay ahead in the competitive market.

Enhancing Decision-Making with Audience Demographics

The Audience Demographics Module, an add-on feature available with the Demand360 subscription, provides global audience demographics insights for TV shows, movies, and talent. By leveraging demographic insights like the share of GenZ, Zennials, Millennials, and above 40 demographics for specific content, users can enhance decision-making in marketing, acquisitions, and programming based on their platform's specific audience profiles. This module helps users understand gender and fan age differences within their target audience, enabling more targeted and effective strategies.

Evaluating Sentiment with Audience Sentiment Module

The Audience Sentiment Module, available as an add-on to Talent Demand within the Demand360 subscription, helps users understand the sentiment that drives audience demand for talents. By analyzing positive or negative sentiment towards a talent, industry professionals can evaluate rising stars, inform marketing or casting decisions, and gain deeper insights into audience preferences. Understanding how sentiment fluctuates for talents throughout different stages of their careers or releases can provide invaluable information for strategic decision-making within the industry.

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Unlocking Global Audience Demand Insights with Parrot Analytics IP & Topic Demand

IP Demand

Parrot Analytics' IP Demand solution enables users to assess and compare global market demand for intellectual property. By leveraging this tool, content creators can unlock latent audience demand for their IP, empowering them to make informed decisions on production projects. Whether it's evaluating the market potential of existing IP in literary works, gaming universes, or fictional characters, this solution provides valuable insights. Identifying which IP has the highest level of dormant audience demand allows content creators to tailor their production decisions accordingly. Additionally, IP Demand aids in maximizing the potential of TV or movie adaptations by highlighting IP with the highest spin-off potential, ultimately attracting and retaining subscribers.

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Unpacking the Value of Content in the Attention Economy with Parrot Analytics

Content Valuation for Streaming Platforms

Parrot Analytics offers a groundbreaking solution for content valuation in the digital streaming landscape. This tool provides powerful insights into the financial performance of titles, from platform-wide trends to title-specific revenue generation. By leveraging this data, content creators and platforms can formulate winning strategies, make informed content decisions, and optimize direct-to-consumer (D2C) growth and financial returns.

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Unlocking the Power of Global Audience Data with Parrot Analytics for the Attention Economy

Understanding Global Audience Demand

In today's attention economy, capturing and analyzing audience demand is essential for success in the content industry. Parrot Analytics offers a groundbreaking solution that captures behavioral data from over 2 billion people globally. This data is then processed through their patented demand measurement platform, which weighs all data sources by their relative importance in over 100 markets on a daily basis. The result is a sophisticated and holistic view of audience demand for each market, providing unparalleled insights for content creators and distributors.

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Empowering OTT Platforms with Streaming Economics Insights

Maximizing Content ROI

Parrot Analytics offers a comprehensive solution for OTT platforms to maximize their content ROI through licensing or in-house programming. By understanding the implications and tradeoffs of these decisions, platforms can make informed choices to enhance their profitability. With detailed insights into how much a title would be worth to various platforms, organizations can optimize their licensing strategies for optimal financial outcomes.

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Enhancing Linear Networks Revenue and Ratings with Parrot Analytics Solutions

Maximize Advertising Revenues

Linear networks can significantly boost their advertising revenues by tapping into new audiences and leveraging data-driven insights provided by Parrot Analytics. By identifying the best shows to acquire based on global demand data, networks can optimize their programming to resonate better with viewers. This targeted approach not only enhances audience engagement but also increases ratings and revenue streams.

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