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Products-Parrot Analytics

Empowering Entertainment Projects with Parrot Analytics APIs

TV Demand API

Parrot Analytics offers a demand-side API for TV shows, allowing users to benchmark TV show performance against the market average using their unique demand metric. With real-time and historical demand data available with daily granularity dating back to 2015, users can access country and region-specific insights to make informed decisions in the entertainment industry.

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Empowering Global Content Industry Decisions with Parrot Analytics Solutions

Driving Smarter Decisions in the Content Industry

Parrot Analytics offers the world's most advanced demand-driven workflows to enable informed decisions across the content value chain. From financing companies to talent agencies, production companies to distributors, linear networks to OTT platforms, Parrot Analytics empowers all key players in the content industry.

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Unlocking Streaming Economics with Parrot Analytics - Analyzing Platform-wide Trends and Financial Performance

Content Valuation for Maximizing Returns

Parrot Analytics offers a powerful solution for content valuation, allowing you to gain insights into platform-wide trends and the financial performance of titles. With this tool, you can set winning strategies, make informed content decisions, and maximize direct-to-consumer (D2C) growth and financial returns. By understanding the revenue generated by TV shows and movies on streaming platforms broken down by subscriber acquisition, retention, and engagement impact, you can quantify the dollar value contribution of any title to any platform in any region.

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Maximizing Revenue and Engagement with Parrot Analytics Pay TV Network Support

Optimizing Programming for Maximized Engagement

Parrot Analytics Pay TV Network support offers a comprehensive solution to optimize programming and maximize viewer engagement by utilizing global and country-specific demand data. By identifying shows with the highest ROI to acquire, businesses can strategically enhance their competitive position and increase revenue. With insights into competitive and content valuation, companies can make informed decisions on acquiring content that resonates with their target audience.

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Understanding Parrot Analytics: Terms of Service and DEMAND360LITE

Terms of Service

Parrot Analytics Limited, known as Parrot, is the owner and operator of various websites, including parrotanalytics.com and the Parrot subscription portal. These websites, collectively referred to as Parrot Websites, have specific Terms of Service that users must acknowledge and accept. By accessing or linking to Parrot Websites, users automatically acknowledge and accept these terms. Parrot reserves the right to revise these terms, and users who do not agree with them should not use the websites. If users are using the services on behalf of another entity, such as a company or organization, they must ensure they are authorized to do so. Parrot's services are not directed towards children, and individuals under the age of 18 are not permitted to use them.

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Unlocking Insights with Parrot Analytics' Content Panorama

Catalog Insights

Parrot Analytics' Content Panorama provides in-depth insights into platform-level catalog composition analysis. Users can explore how competitors' catalogs are evolving over time, identifying whitespace opportunities and guiding content investments. The tool allows for the assessment of single or multiple platform catalogs' size and composition, understanding the TV show vs movie share, genre distribution, and catalog age over time. The analysis can be further refined by availability market, platform type, and more, providing a comprehensive view for strategic decision-making.

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Unleashing the Power of Movie Demand Insights by Parrot Analytics

Understanding Global Movie Demand

Parrot Analytics' Movie Demand product offers unparalleled insights into the global cross-platform audience demand for movies, covering OTT, pay TV, and linear networks across various markets. By leveraging this tool, users can eliminate guesswork and swiftly identify which movies are resonating with audiences worldwide. With a vast database including over 18,000 movies from 100+ markets, users can access a ranked list to understand the popularity of different films.

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Unlocking Audience Insights and Maximizing Brand Strategy with Parrot Analytics Affinity Solutions

Audience Solutions for a Comprehensive Understanding

Parrot Analytics offers audience solutions that provide a complete picture of audience interests, preferences, and viewing habits. This comprehensive understanding allows businesses to tailor their strategies effectively. By uncovering what resonates with the audience, companies can maximize their brand strategy. They can identify which TV shows, movies, brands, and talent their audience is interested in, leading to more impactful partnerships. Understanding the overlap between audiences helps in optimizing product placements and marketing campaigns. Moreover, these insights go beyond demographics, helping in forming robust customer segmentation strategies.

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Unlocking Global Audiences: A Deep Dive into Talent Demand Insights

Overview of Talent Demand Solution

Parrot Analytics offers a cutting-edge solution called Talent Demand, aimed at providing unparalleled insights into audience preferences and trends related to talent across various industries. With access to a vast database of over 40,000 talented individuals, this platform allows users to analyze who is currently trending and why, along with detailed audience demand metrics, demographics, and sentiment insights. Users can filter talent based on profession, gender, age, or country of citizenship, enabling them to make informed marketing and casting decisions on a global scale.

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Unlocking Streaming Success with Parrot Analytics Streaming Metrics

Introduction to Streaming Economics

In today's digital age, the entertainment industry is witnessing a paradigm shift towards streaming as the primary mode of content consumption. With this shift comes the need for reliable insights and data-driven strategies to navigate the complexities of the streaming landscape. Parrot Analytics, a leading provider of audience demand analytics, introduces Streaming Metrics, a powerful solution that offers unprecedented visibility into the streaming ecosystem. From historical data to projected trends, Streaming Metrics provides in-depth insights into key metrics such as subscribers, revenue, ARPU (Average Revenue Per User), churn rates, and catalog performance across major platforms.

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