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Products-Optimizely

Optimizely Feature Experimentation: Revolutionizing Product Delivery

Hyper Personalized Experiences

Optimizely's Feature Experimentation empowers businesses to deliver new experiences with greater control and impact. By enabling experimentation across the entire product stack, from content to algorithms and various platforms, businesses can create impactful customer experiences. The platform offers hyper-personalization capabilities, allowing organizations to enhance personalization efforts with targeted, fast, and accurate testing. Advanced Audience Targeting enables controlled rollouts, allowing businesses to target specific audience segments with feature flags and ramp up releases gradually.

Sophisticated Feature Management

With Optimizely, businesses can decouple deployment from release, easing the pressure on engineers. The platform provides sophisticated feature management tools that enable pushing code to any environment and ramping up releases through a user-friendly interface. By revolutionizing the product delivery process, organizations can take control and deliver features that users will love.

Collaborative Experimentation

Optimizely promotes intuitive cross-team collaboration by offering native planning tools and integration with various workflow tools. Teams from Product, Marketing, Engineering, and Data Science collaborate effectively on experiment hypotheses, workflows, and approvals, increasing experimentation velocity. The platform's built-in collaboration tools enhance collaboration and streamline the experimentation process.

Data-Driven Decision Making

Trust your decisions with Optimizely's best-of-breed experimentation tools and data rigor. The platform provides clear and actionable experimentation results through a well-documented SDK, ensuring high statistical rigor in running experiments. Features like the Stats Engine and MAB + Stats Accelerator enable organizations to optimize for win rate while experiments are in progress, providing early signals and empowering informed decision-making.

Granular Personalization and Targeting

Optimizely offers powerful targeting capabilities for granular personalization. Businesses can choose which customer data to align experiments with and target specific audience cohorts in real-time. The platform's Audience Builder, CDP Connect, and Advanced Audience Targeting features enable real-time audience segments for zero latency targeting, enhancing personalization efforts.

Comprehensive Feature Management

The platform provides a comprehensive feature management toolset that allows businesses to roll out specific features to targeted audiences and roll back easily. With REST API for customized integrations and targeted deliveries, organizations can efficiently manage features and ensure safe releases. Optimizely's platform integration is well-suited for large enterprise deployments, offering strong capabilities for executing testing across different channels.

Developer Resources and Support

Optimizely prioritizes developer experience with well-loved and well-documented resources. With over 9,000 developers and accessible guidance in the form of dev docs and communities, developers can explore the platform's experimentation and feature management capabilities. The platform offers deep dives into features like Collaboration, Experimentation, Stats Engine, Data Tools, Analytics, Personalization, and Release, ensuring developers have the tools they need for successful implementation.

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Empowering Data-Driven Decision Making with Optimizely's Warehouse-Native Analytics

Connect Seamlessly with Your Data Warehouse

Optimizely's warehouse-native analytics solution allows you to connect effortlessly with popular data warehouses like Snowflake, Databricks, Google BigQuery, and Amazon Redshift. With ready-to-use integrations, you can quickly set up and manage data flow, ensuring that essential data points are easily accessible for your experimentation efforts. Conduct health checks to verify connection stability and data readiness before delving into experiments, ensuring a smooth data management process across platforms for accurate real-time analysis.

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Empowering Digital Optimization with Optimizely: Personalization, Experimentation, and Revenue Growth

Enhancing Customer Experiences

Optimizely provides a comprehensive solution for enhancing every digital touchpoint and creating meaningful 1:1 experiences that leave a lasting impact on customers. By leveraging unified customer data, continuous testing tools, and the ability to deploy learnings at a granular level, businesses can take the expression 'business to human' to heart. Through customer data analysis, experimentation, and personalization, companies can truly understand their customers, personalize experiences in real-time, and significantly boost customer engagement.

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Optimizely Personalization: Crafting Hyper-Relevant 1:1 Customer Experiences

Shared Workspaces for Seamless Collaboration

Optimizely's Personalization solution provides shared workspaces that enable seamless collaboration among teams. With the ability to plan and ideate from a centralized location, teams can orchestrate programs efficiently. Flexible board, timeline, list, and calendar views allow for easy visualization and tracking of progress. Version history maintenance and approval tracking streamline the process, ensuring smooth collaboration. By capturing ideas from across the organization, teams can leverage a diverse range of inputs to create compelling personalized experiences.

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Optimizely Trust Center: Ensuring Security and Support for Digital Experiences

Privacy and Data Security

At Optimizely, we understand the critical importance of privacy and data security in today's digital landscape. Our trust center is the gateway to accessing documents quickly and efficiently. Trusted by thousands of companies to enhance their digital experiences, we are dedicated to safeguarding customer data with the utmost care and responsibility. With millions of daily visitors relying on our platform, privacy remains a cornerstone of our commitment to transparency and integrity.

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Optimizely Content Orchestration: Revolutionize Your Digital Experience Creation

Optimize Your Content Creation Process

Optimizely One offers a comprehensive solution to orchestrate the entire content supply chain, allowing you to produce high-quality digital experiences efficiently. With tools tailored for marketers, you can streamline your content creation process and bring exceptional experiences to life. By leveraging Optimizely One, you can create better content at a faster pace, enabling you to build high-performing digital experiences that impress your audience.

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