Optimizely Content Marketing Platform: Revolutionizing Content Creation and Collaboration

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Optimizely Content Marketing Platform: Revolutionizing Content Creation and Collaboration

Centralize Planning for Maximum Visibility

Optimizely's Content Marketing Platform offers a centralized workspace for marketers to plan, create, and collaborate on exceptional content and campaigns. With detailed content and campaign planning, marketers can easily manage and prioritize tasks, ensuring no request falls through the cracks. Shareable multi-view calendars provide full visibility into upcoming content and campaigns, while alignment is maintained through detailed briefs and customizable forms for organizing marketing requests.

Streamlined Collaborative Content Creation

Creating content becomes effortless with Optimizely CMP, as marketers can build content in any format directly within the platform. Flexible workflows enable swift content review and approval, while feedback can be provided easily through comments, markups, and annotations. By supplementing with AI capabilities, content production is accelerated, allowing marketers to preview and publish to various downstream channels without leaving the platform.

Integrated Digital Asset Management for Efficiency

Optimizely's Content Marketing Platform includes integrated digital asset management, providing a centralized repository for brand-approved assets. Marketers can increase content reuse through fully-integrated creation and publishing workflows, while AI-powered tagging automates time-intensive tasks. Control over brand assets is maintained with shareable collections, asset expiration, and brand portals and templates.

Data-Driven Measurement and Reporting

Stay data-driven with Optimizely CMP by monitoring content performance and the efficiency of your content lifecycle. Gain insights into content engagement through robust performance analytics, tie content to business impact with ROI analytics, and drill into efficiency metrics to identify blockers and target specific audience segments. Operational analytics provide a deeper understanding of content production processes.

Elevate Content Creation with Optimizely CMP

Optimizely's Content Marketing Platform offers total transparency into marketing activities, ensuring alignment with organizational goals and seamless content creation workflows. By maximizing content usage, reducing waste, and incorporating AI capabilities, marketers can create quality content faster to impact the bottom line positively. Integration with favorite tools further streamlines workflows for social media, sales enablement, and CMS integrations.

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