Revolutionizing Sales Processes: How 24/Sales Saves $12,000 Annually with Faster ICP Preparation Cycle

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Revolutionizing Sales Processes: How 24/Sales Saves $12,000 Annually with Faster ICP Preparation Cycle

Customer Background

24Sales, a revenue-focused marketing agency based in Rotterdam, Netherlands, specializes in building sales systems, automation, and AI solutions for various clients, with a focus on early-stage scale-ups. Their innovative approach has garnered them a significant market presence.

Challenge Faced

The agency struggled with time-consuming processes in creating marketing strategies, go-to-market plans, Ideal Customer Profiles (ICPs), and buyer personas. Prior to using Elsa, it took them 4 hours to manually develop an ICP through customer interviews, hindering their operational efficiency.

Innovative Solution

By integrating Elsa into their customer profiling process, 24Sales reduced the time required to create ideal customer profiles and buyer personas from 4 hours to just 30 minutes. The insights provided by Elsa enable them to fine-tune their marketing strategies and acquisition campaigns with a more tailored approach.

Transformational Results

The adoption of Elsa AI has resulted in remarkable cost savings for 24Sales, amounting to over $1,000 per month and $12,000 annually. This significant reduction in time spent on ICP preparation has empowered the agency to handle more projects efficiently and deliver enhanced results to their clients.

Positive Impact

The founder of 24Sales, André, praises Elsa as a practical and efficient tool that offers invaluable insights. The agency's ability to produce quick and accurate ICPs has not only streamlined their operations but has also impressed clients with the rapid turnaround time, showcasing their commitment to innovation and excellence.

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